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Channel Integration ARCHIVE

Management Software Review: A Year of Competitive Change  Jul 01, 2003 9:30 PM By Curt Barry

After two years of sluggish software sales, we are finally starting to see catalog companies investing in new systems. Luckily for them, during the past

Live from ACC: Power Forum Packs a Punch  Jun 02, 2003 9:30 PM By Shayn Ferriolo

San Francisco–At the Annual Catalog Conference

Catalog Tech: Campaign Management Software–aCase Study  Jun 01, 2003 9:30 PM By Ernie Schell

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data

The Key to Kiosks  Jun 01, 2003 9:30 PM By Shayn Ferriolo

The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So

Live from Net.marketing: Best Practices for Online Merchandising  May 07, 2003 9:30 PM By Kris Oser

(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president

Operations and Management: Systems Then and Now  Apr 15, 2003 9:30 PM By Ernie Schell

The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted

Terno: Still Getting It Done  Apr 01, 2003 10:30 PM By Ernie Schell

TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.

Live from NEMOA: Integration Key on Most Multichannel Fronts  Mar 26, 2003 10:30 PM By Paul Miller

Cambridge, MA–Jewelry, gifts, and home decor cataloger/retailer Ross-Simons

Live from Gartner CRM Summit: Helping Customers Serve Themselves  Mar 04, 2003 10:30 PM By Ray Schultz

(Direct Newsline) Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But

Three Ways to Go From Bricks to Clicks  Mar 01, 2003 10:30 PM By Rama Ramaswami

It’s the rare merchant these days who doesn’t sell through multiple channels, but the process of coordinating those channels particularly off-line and






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