Channel Integration ARCHIVE

Continuing the Customer Conversation In-Store and Online  Mar 06, 2012 8:17 PM By Jim Davidson

With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone. Here’s how you can continue the customer experience between the store and the ecommerce site.

Planning a Tablet Commerce Strategy  Mar 02, 2012 6:13 AM By MCM staff

When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.

3 Tips for Choosing the Right Fulfillment Option  Feb 22, 2012 3:10 AM By Stephen Bulger

For any merchant that sells online, order fulfillment is a crucial part of its business. Before evaluating your options — in-house or outsourcing all or some of your fulfillment — here are 3 things you should do.

5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants  Feb 18, 2012 1:25 AM By Fred Lizza

Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.

Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012  Feb 16, 2012 9:13 PM By Jim Tierney

Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG.

Is Open-Source OMS Right for Your Operation?  Feb 16, 2012 6:26 AM By Ernie Schell

Most multichannel merchants are familiar with the two domi

Research: The Omni-Channel Retail Experience  Feb 15, 2012 10:40 PM By MCM staff

 

6 Steps to Developing a Compelling Brand Story  Feb 15, 2012 10:33 PM By Jim Signorelli

How does a brand become compelling? Follow these six steps, known as the 6 C

Publisher’s Note: Envelope Pushing  Feb 15, 2012 8:10 PM By Ellen Shannon

Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I

Testing Delivers Order Management Systems Ready for Implementation  Feb 15, 2012 3:00 AM By Curt Barry

There is no substitute for thorough testing before you implement your new order management system. Here are the key testing principles to ensure you






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