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Channel IntegrationApr 04, 2012 2:17 AM By Tim Parry
Crosschannel retailer HSN has acquired upscale children’s apparel seller Chasing Fireflies, and will make it a part of the Cornerstone Brands operating segment. Terms of the deal were not disclosed, but HSN has said Chasing Fireflies will continue to operate as an independent brand.
Channel IntegrationApr 03, 2012 10:54 PM By Shari Altman
DRTV can be enticing to direct response marketers because of its presence in all of our lives and to be blunt. When it works well, it can be incredibly profitable because of its broad reach. Unfortunately, when it doesn
Channel IntegrationMar 30, 2012 10:22 PM By Erin Lynch
While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but
Channel IntegrationMar 29, 2012 10:09 PM By Jim Tierney
We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.
Channel IntegrationMar 29, 2012 8:27 PM By MCM staff
Channel IntegrationMar 28, 2012 11:05 PM By Tim Parry
The Postal Regulatory Commission has approved the United States Postal Service
Channel IntegrationMar 28, 2012 10:31 PM By Erin Lynch
Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, socially conscious respondents are under the age of 40 and consult with the social media of their choice when deciding on what items to purchase.
Channel IntegrationMar 15, 2012 10:54 PM By Jim Tierney
Ernie Schell, executive director of Marketing Systems Analysis, says everyone pays attention to how important it is to have a unified database for managing customers, orders, and inventory in a multichannel environment. But it
Channel IntegrationMar 15, 2012 10:20 PM By Stephen Bulger
The level of control merchants have over inventory is not the only distinction between drop shipping and order fulfillment, so to help you determine which option may best suit your business, here are four tips to consider.
Channel IntegrationMar 06, 2012 8:17 PM By Jim Davidson
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone. Here’s how you can continue the customer experience between the store and the ecommerce site.
Posted 2 days ago
by Tim Parry
Posted 2 days ago