Channel Integration ARCHIVE

Survey: Socially-conscious Consumers Consult Social Media  Mar 28, 2012 10:31 PM By Erin Lynch

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, socially conscious respondents are under the age of 40 and consult with the social media of their choice when deciding on what items to purchase.

Best Practices for Multichannel Systems Integration  Mar 15, 2012 10:54 PM By Jim Tierney

Ernie Schell, executive director of Marketing Systems Analysis, says everyone pays attention to how important it is to have a unified database for managing customers, orders, and inventory in a multichannel environment. But it

Drop Shipping or Order Fulfillment: Which is Best for You?  Mar 15, 2012 10:20 PM By Stephen Bulger

The level of control merchants have over inventory is not the only distinction between drop shipping and order fulfillment, so to help you determine which option may best suit your business, here are four tips to consider.

Continuing the Customer Conversation In-Store and Online  Mar 06, 2012 8:17 PM By Jim Davidson

With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone. Here’s how you can continue the customer experience between the store and the ecommerce site.

Planning a Tablet Commerce Strategy  Mar 02, 2012 6:13 AM By MCM staff

When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.

3 Tips for Choosing the Right Fulfillment Option  Feb 22, 2012 3:10 AM By Stephen Bulger

For any merchant that sells online, order fulfillment is a crucial part of its business. Before evaluating your options — in-house or outsourcing all or some of your fulfillment — here are 3 things you should do.

5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants  Feb 18, 2012 1:25 AM By Fred Lizza

Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.

Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012  Feb 16, 2012 9:13 PM By Jim Tierney

Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG.

Is Open-Source OMS Right for Your Operation?  Feb 16, 2012 6:26 AM By Ernie Schell

Most multichannel merchants are familiar with the two domi

Research: The Omni-Channel Retail Experience  Feb 15, 2012 10:40 PM By MCM staff

 






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