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Channel Integration ARCHIVE

SupplyGeeks.com Plans to Compete Against Office Supply Giants  Mar 30, 2012 10:22 PM By Erin Lynch

While companies like OfficeMax, Staples and Office Depot seem to hold a monopoly over the world of office supplies, SupplyGeeks.com, a new ecommerce site, is planning on standing out by filling its service center with nothing but

Executive Roundtable: Presidents and CEOs Talk Critical Topics  Mar 29, 2012 10:09 PM By Jim Tierney

We convened a diverse group of 10 presidents and CEOs for a roundtable discussion at the NEMOA Conference, held in Boston on March 14. The list of topics included the economy, the potential impact of a presidential election year, viral videos, the role of the catalog, Amazon, mobile and tablet strategies, corrugated packaging, the need for speed, discounting, and building online communities. Here’s which executives attended, and what they had to tell us.

March 2012 Executive Roundtable: Agility, Speed, Realtime  Mar 29, 2012 8:27 PM By MCM staff

 

PRC Approves Sequel to USPS’s QR Code Promo  Mar 28, 2012 11:05 PM By Tim Parry

The Postal Regulatory Commission has approved the United States Postal Service

Survey: Socially-conscious Consumers Consult Social Media  Mar 28, 2012 10:31 PM By Erin Lynch

Merchants and retailers should look no further than to a recent Nielsen survey of 28,000 internet users when trying to figure out how they should spread the word about their brand. According to the Global Corporate Citizenship Survey, 63% of the global, socially conscious respondents are under the age of 40 and consult with the social media of their choice when deciding on what items to purchase.

Best Practices for Multichannel Systems Integration  Mar 15, 2012 10:54 PM By Jim Tierney

Ernie Schell, executive director of Marketing Systems Analysis, says everyone pays attention to how important it is to have a unified database for managing customers, orders, and inventory in a multichannel environment. But it

Drop Shipping or Order Fulfillment: Which is Best for You?  Mar 15, 2012 10:20 PM By Stephen Bulger

The level of control merchants have over inventory is not the only distinction between drop shipping and order fulfillment, so to help you determine which option may best suit your business, here are four tips to consider.

Continuing the Customer Conversation In-Store and Online  Mar 06, 2012 8:17 PM By Jim Davidson

With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone. Here’s how you can continue the customer experience between the store and the ecommerce site.

Planning a Tablet Commerce Strategy  Mar 02, 2012 6:13 AM By MCM staff

When you formulate your tablet strategy, you really need to think of a tablet as an integral part of your multichannel marketing strategy. Below are the six key strategic considerations when planning a tablet strategy for your cross-channel campaigns.

3 Tips for Choosing the Right Fulfillment Option  Feb 22, 2012 3:10 AM By Stephen Bulger

For any merchant that sells online, order fulfillment is a crucial part of its business. Before evaluating your options — in-house or outsourcing all or some of your fulfillment — here are 3 things you should do.






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