Channel Integration ARCHIVE

Catalog Analysis: New Media, Traditional Metrics  Feb 01, 2002 10:30 PM By Jack Schmid

E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from

You Better Shop Around  Feb 01, 2002 10:30 PM By Brian Santo

As with any catalog or retail shopping adventure, a customer’s experience on your Website can make or break your relationship with that buyer. So when

Sugar & Spice  Feb 01, 2002 10:30 PM By Linda Water Nelson

But is everything nice? Your multichannel customer service offerings need to be as splendidly complete and as thoroughly organized as Wolfgang Puck’s

PetSmart to integrate its direct division  Jan 23, 2002 10:30 PM By MCM staff

Multichannel pets supplies marketer PetSmart has purchased the remaining 16.3% interest in its PetSmart.com subsidiary for $9.5 million and will integrate

At the NRF Annual Convention: the empowerment of multichannel marketers  Jan 14, 2002 10:30 PM By Paul Miller

New York

Mind Games  Jan 01, 2002 10:30 PM By MCM staff

No one is talking about the New Economy these days. If you had to choose one word to describe the mood of retailers as they face the new year, would be

Fit to be Tied  Jan 01, 2002 10:30 PM By MCM staff

These days, everyone’s looking to be in bondage with a marvelous business partner, that is. And where better to look for the ties that bind than your

Benchmark 2001: Critical Issues and Trends  Dec 01, 2001 10:30 PM By Shayn Ferriolo

Two years ago, in discussing the 1999 Benchmark Report on Critical Issues and Trends, we wrote that, having experienced several years of strong sales,

Once Upon a Time  Dec 01, 2001 10:30 PM By Ernie Schell

This column, my last on systems for Operations & Fulfillment, is about transitions. In the months to come, I’ll be writing on applications, but I want

ONLINE EXCLUSIVE: Call to Contact  Nov 05, 2001 10:30 PM By Maggie Klenke

Some people may still call them call centers, but theyre sporting more than telephones these days. A transition from call centers to full-fledged contact






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