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Channel Integration ARCHIVE

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Plug and Play? Not yet, although retailers wish they could. Ideally, a customer would be able to buy anything from anywhere – a brick-and-mortar store,

short takes  Jan 01, 2001 10:30 PM By Rama Ramaswami

Outsourcing takes off; systems integration lags; international expansion picks up the paceThree’s Company What do you do when you have too much to do?

CASE STUDY: ROSS-SIMONS  Jan 01, 2001 10:30 PM By Mark Del Franco

Coordination, Not Integration… Not Yet, Anyway With 11 stores, a four-year-old Website, and an annual catalog circulation of about 70 million, jewelry,

It’s a Small e-World After All  Dec 01, 2000 10:30 PM By Leslie Goff

A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.

CommercialWare, Inc.  Nov 01, 2000 10:30 PM By MCM staff

As a leader in order management and fulfillment software, CommercialWare is redefining the direct-to-consumer market by delivering powerful solutions

CHANNEL YOUR POWER  Nov 01, 2000 10:30 PM By Julie Barton Miller

Managing multiple fulfillment avenues calls for a flawless performance. Get the choreography right with these steps from seven successful merchantsRemember

FINANCE Taking back the Web  Nov 01, 2000 10:30 PM By Mark Del Franco

As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.

working gear  Sep 01, 2000 9:30 PM By Ernie Schell

Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!Every once in a while a system comes along that is

MANAGEMENT SOFTWARE REVIEW  Sep 01, 2000 9:30 PM By MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

THE CATALOG AGE 100: THE HEAVY HITTERS  Aug 01, 2000 9:30 PM By Paul Miller

B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies






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