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Harnessing Chaos New killer app battles the Godzilla of multi-channel merchandising; everybody wins!Every once in a while a system comes along that is
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies
Your new business requires more sophisticated technology to connect print, online, and retail worldsSaying that technology drives catalog marketing is
Choosing a catalog management system (CMS) was never an easy task, but these days, it’s more complicated than ever. The emergence of e-commerce has only
The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value
On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.
Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly
Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that
by Niko Lutkins
Posted 3 days ago
by Liat Fuchs
Posted 4 days ago