The leading promotional products distributor is moving online with a big-bucks dealWhen a leading business-to-business marketer drops 500% in market value
On Jan. 29, I ordered three custom-made gifts, with three different ship-to addresses, from an e-commerce site that also has a thriving catalog business.
Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly
Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for
The never-ending hype about e-commerce over the past few years has sent many catalogers and retailers speeding to produce flashy, attention-getting Websites.
As a gadgets marketer with “innovation” as its tag line, Brookstone in the past few years has innovated:- an electronic barbecue fork- a hair dryer that
Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department
Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange