Channel Integration ARCHIVE

Publisher’s Note: Envelope Pushing  Feb 15, 2012 8:10 PM By Ellen Shannon

Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I

Testing Delivers Order Management Systems Ready for Implementation  Feb 15, 2012 3:00 AM By Curt Barry

There is no substitute for thorough testing before you implement your new order management system. Here are the key testing principles to ensure you

Fiske to Step Down as CEO of Eddie Bauer  Feb 15, 2012 1:48 AM By MCM staff

Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure.

ComScore: Trends Point to Digital Marketing Channel Growth  Feb 11, 2012 6:38 PM By MCM staff

In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.

Catalog Critique: A Look at the February 2012 J.C. Penney Look Book  Feb 10, 2012 12:49 AM By MCM staff

Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.

United Retail Group Files for Chapter 11  Feb 02, 2012 3:33 AM By Jim Tierney

Under Section 363 of the Bankruptcy Code, United Retail Group has entered into an asset purchase agreement with private equity firm Versa Capital Management. Versa Capital will serve as the stalking horse bidder during the court-supervised auction of the business.

New York Giants Email Marketing is Not Clicking  Feb 01, 2012 7:25 PM By Tim Parry

The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans

Video: The Drs. Foster & Smith Story  Jan 30, 2012 11:10 PM By MCM staff

This video produced by Wisconsin Broadband tells the story of pet supplies merchant Drs. Foster & Smith.

J.C. Penney’s Pricing and Merchandising Strategy is Too Little, Too Late  Jan 27, 2012 12:12 AM By Jim Tierney

Robert Passikoff, president of loyalty marketing firm Brand Keys, doesn

5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)  Jan 25, 2012 11:25 PM By Darby Williams

Darby Williams of Sociable Labs believes Facebook will be the pivotal platform for consumer-to-consumer sharing. Here are five things Williams recommends merchants do to enhance their social commerce presence






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