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Channel Integration ARCHIVE

5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants  Feb 18, 2012 1:25 AM By Fred Lizza

Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.

Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012  Feb 16, 2012 9:13 PM By Jim Tierney

Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG.

Is Open-Source OMS Right for Your Operation?  Feb 16, 2012 6:26 AM By Ernie Schell

Most multichannel merchants are familiar with the two domi

Research: The Omni-Channel Retail Experience  Feb 15, 2012 10:40 PM By MCM staff

 

6 Steps to Developing a Compelling Brand Story  Feb 15, 2012 10:33 PM By Jim Signorelli

How does a brand become compelling? Follow these six steps, known as the 6 C

Publisher’s Note: Envelope Pushing  Feb 15, 2012 8:10 PM By Ellen Shannon

Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I

Testing Delivers Order Management Systems Ready for Implementation  Feb 15, 2012 3:00 AM By Curt Barry

There is no substitute for thorough testing before you implement your new order management system. Here are the key testing principles to ensure you

Fiske to Step Down as CEO of Eddie Bauer  Feb 15, 2012 1:48 AM By MCM staff

Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure.

ComScore: Trends Point to Digital Marketing Channel Growth  Feb 11, 2012 6:38 PM By MCM staff

In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.

Catalog Critique: A Look at the February 2012 J.C. Penney Look Book  Feb 10, 2012 12:49 AM By MCM staff

Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.






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