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Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.
Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG.
Most multichannel merchants are familiar with the two domi
How does a brand become compelling? Follow these six steps, known as the 6 C
Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I
There is no substitute for thorough testing before you implement your new order management system. Here are the key testing principles to ensure you
Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure.
In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
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