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Channel IntegrationNov 18, 2013 12:10 PM By Jonathan Levitt
Pundits who predicted the death of traditional retail clearly spoke too soon. A year ago, it seemed inevitable Amazon would take over the world. Industry watchers predicted retailers like Best Buy and Target, with their overhead of physical stores, would soon lose the ecommerce battle. Here is why omnichannel strategies are helping retailers regain ground.
Channel IntegrationNov 18, 2013 8:03 AM By Tim Parry
With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.
Channel IntegrationNov 12, 2013 6:19 PM By Steve Wellen
Trend reports can’t tell individual retailers how much seasonal staff to hire, how to schedule a promotional calendar, how much server capacity to have available, or if a brick-and-mortar location is overstaffed and underperforming. Retailers need real-time data to make the most of shoppers’ favorite time of year. Here are three areas on which to focus.
Channel IntegrationOct 21, 2013 11:32 AM By Charles Nicholls
To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.
Channel IntegrationSep 24, 2013 10:47 AM By Debra Ellis
Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
Channel IntegrationSep 10, 2013 10:51 AM By Daniela Forte
After launching an ecommerce site with hopes of expanding its customer base, Stein Mart may face some fulfillment challenges with the launch.
Channel IntegrationSep 02, 2013 11:09 AM By Angel Morales
The term omnichannel has been used and abused more than the only chew toy at the local animal shelter. Along with her sister term big data, omnichannel has recently been positioned by countless analysts, retailers and vendors to mean, well, almost anything. This article breaks down omnichannel into the three most common sub-definitions.
Channel IntegrationAug 30, 2013 9:48 AM By Jonathan Levitt
What can omnichannel retailers do now to fine-tune their offerings in the run-up to Holiday 2013? The best way to achieve success is to learn from retailers, like Guitar Center, that have nailed the omnichannel experience.
Channel IntegrationAug 11, 2013 8:52 PM By Jonathan Levitt
Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?
Channel IntegrationJul 27, 2013 3:35 PM By Jai Williams
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.