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Channel Integration ARCHIVE

How Mars, Venus and Maps Affect Mobile Shopping  Oct 21, 2013 11:32 AM By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

Stein Mart’s Ecommerce Launch Faces Fulfillment Hurdles  Sep 10, 2013 10:51 AM By Daniela Forte

After launching an ecommerce site with hopes of expanding its customer base, Stein Mart may face some fulfillment challenges with the launch.

Redefining the Buzzword “Omnichannel”  Sep 02, 2013 11:09 AM By Angel Morales

The term omnichannel has been used and abused more than the only chew toy at the local animal shelter. Along with her sister term big data, omnichannel has recently been positioned by countless analysts, retailers and vendors to mean, well, almost anything. This article breaks down omnichannel into the three most common sub-definitions.

How Guitar Center Delivers a Stand-out Omnichannel Experience  Aug 30, 2013 9:48 AM By Jonathan Levitt

What can omnichannel retailers do now to fine-tune their offerings in the run-up to Holiday 2013? The best way to achieve success is to learn from retailers, like Guitar Center, that have nailed the omnichannel experience.

Pure-Play vs. Omnichannel: Which do Consumers Prefer?  Aug 11, 2013 8:52 PM By Jonathan Levitt

Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?

How to Avoid 4 Crosschannel Marketing Killers  Jul 27, 2013 3:35 PM By Jai Williams

There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here’s how to avoid them.

3 Steps to Keep Pace with “Sell Anywhere” Trend  Jul 24, 2013 12:12 PM By Jesse Ness

As e-commerce continues to evolve, it is clear that much of the success is due to operating storefronts on multiple sites. Adopting this “sell-anywhere” approach will help you realize a meaningful impact on your bottom line.

Connecting the Online and In-store Shopping Experience  Jul 22, 2013 11:27 AM By Jim Davidson

The technology to connect your site to your stores has rapidly evolved and is now accessible to most marketers. Adding a store locator, in-store pick-up and perhaps the capability of checking a store’s inventory are all based off of fundamental data points that your customer can easily navigate. Flip that coin over and connecting your […]

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.






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