Channel IntegrationJun 10, 2013 12:10 PM By Erin Lynch
No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
Channel IntegrationJun 02, 2013 9:28 PM By Herschell Gordon Lewis
Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon. Now, after the inevitable transition to a commercial posture, the “social” label is silly. As a medium, Facebook is no more social than conventional email.
Channel IntegrationJun 02, 2013 2:52 PM By Tim Parry
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
Channel IntegrationApr 24, 2013 12:11 AM By Bernard Luthi
As a big brand, it is dangerous to assume that because you can’t change something overnight your business can’t be agile. Rather businesses requires a forward thinking leadership team that isn’t afraid to risk changing direction and productivity in the short term for a long term gain.
Channel IntegrationMar 27, 2013 6:07 PM By Steve Wellen
Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.
Channel IntegrationMar 22, 2013 3:56 PM By Steve Wellen
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it was hardly the explosion that we are seeing today. Here we take a look at three trends retailers should be aware of, along with the […]
Channel IntegrationMar 18, 2013 4:10 PM By MCM staff
Channel IntegrationMar 12, 2013 3:39 PM By Daniela Forte
Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.
Channel IntegrationMar 12, 2013 10:25 AM By Tim Parry
Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013.
Channel IntegrationMar 11, 2013 2:20 PM By Jonathan Levitt
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.