Channel IntegrationMar 12, 2013 10:25 AM By Tim Parry
Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013.
Channel IntegrationMar 11, 2013 2:20 PM By Jonathan Levitt
Instead of fearing the omnichannel consumer, retailers should embrace them to deliver the type of shopping experience they want. Here’s why ignoring or fearing omnichannel shoppers will only result in lost sales.
Channel IntegrationFeb 18, 2013 12:27 PM By Erin Lynch
During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.
Channel IntegrationFeb 04, 2013 8:03 PM By Paul Becker
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
Channel IntegrationJan 23, 2013 9:47 AM By MCM staff
In a video blog from ProMat 2013, Intelligrated CEO Chris Cole reflects on conversations on the show floor. Key topics of discussion include the impact of multichannel retail on distribution and fulfillment operations and continued focus on upgrading aging equipment for increased productivity.
Read more: http://preview2.multichannelmerchant.com/videos/intelligrated-distribution-fulfillment-multichannel-evolution-0123tpp9/index.html#ixzz2IoyCGNoz
Channel IntegrationJan 16, 2013 8:08 PM By Todd Parsons
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.
Channel IntegrationJan 15, 2013 11:37 AM By MCM staff
Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.
Channel IntegrationJan 09, 2013 4:37 PM By Tim Parry
If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.
Channel IntegrationJan 07, 2013 10:49 PM By MCM staff
Channel IntegrationJan 04, 2013 9:20 PM By Tim Parry
Old-school catalogers can learn a few lessons from an ecommerce pure-play’s annual holiday-season venture into print. Here are three key takeaways from this blog post about online photo printing and photo products seller Snapfish’s holiday catalog, written by Bill LaPierre for Datamann’s blog.