Sales figures from the 2012 holiday shopping season paint a conflicting picture of the robustness of consumer spending and its impact on the economy. Retail analyst Dana Telsey discusses the holiday season on CBS This Morning.
Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.
Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
Many merchants and retail organizations have rallied together in support of a new White House report that documents the severe impact on the retail industry if tax cuts are not extended to middle-class families in 2013.
Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be