Channel Integration ARCHIVE

5 Tips to Turn Showrooming Consumers into In-store Customers  Dec 03, 2012 11:47 PM By Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

How 1-800-Flowers Creates a Unique Mobile Experience  Dec 03, 2012 10:03 PM By Jim Tierney

Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.

Case Study: Orvis Moves to Multichannel Media Production System  Dec 01, 2012 10:30 AM By Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

How Ecommerce Sales Helped Black Friday Weekend Soar  Nov 30, 2012 11:22 PM By MCM staff

 

Many Merchants Support White House Retail Report  Nov 27, 2012 2:34 AM By Jim Tierney

Many merchants and retail organizations have rallied together in support of a new White House report that documents the severe impact on the retail industry if tax cuts are not extended to middle-class families in 2013.

MLB.com Shop Experience is Easy Like Cyber Monday  Nov 27, 2012 12:57 AM By Tim Parry

Baseball is a big sport, but you need tiny little fingers to navigate the MLB.com Shop on an iPad. The left-hand nav and the dropdowns are tough to maneuver if you have fat fingers, or are just clumsy like me. But once I got to where I wanted to be

2012 Warehouse Management Systems Roundup  Nov 27, 2012 12:54 AM By Curt Barry

Here’s the most comprehensive guide to Warehouse Management Systems that serve direct-to-customer fulfillment locations. You’ll find not only a comprehensive list, but comprehensive data about theses systems and the companies that manufacture and support them. You’ll learn about staffing, customer demographics, functionality, systems integration, and more.

Coupon Search Engine Sees 23% Traffic Jump on Black Friday  Nov 26, 2012 10:28 PM By MCM staff

ShopAtHome.com, the largest coupon search engine that connects upwards of 12 million consumers each month to the best deals and cash back savings, today released its Black Friday 2012 Special Report. The report compares 2011 and 2012 user data and found a marked increase in online shopping and deal hunting this Black Friday.

Search Advertising Registers 31% Rise on Black Friday  Nov 26, 2012 7:28 PM By MCM staff

Black Friday online sales driven by search advertising registered a 31% year-over-year increase, according to search engine marketing firm NetElixir.

NRF: Black Friday Weekend Spending Rises 12.7%  Nov 25, 2012 11:33 PM By Tim Parry

Total Black Friday weekend spending online and in store reached an estimated $59.1 billion, up 12.7% from $52.4 billion last Black Friday weekend, according to a National Retail Federation survey conducted by BIGinsight.






© 2014, Access Intelligence, LLC. All rights reserved.