Channel Integration ARCHIVE

Video: Focus On Your Supply Chain Costs  Oct 18, 2012 9:29 PM By MCM staff

Did you know that 20% of all SKUs lose money? Because supply chain costs are factored on average instead of by item

Urban Outfitters Fully Loaded for Mobile POS  Oct 11, 2012 1:09 AM By Jim Tierney

Fully loaded in-store mobile POS technology might be the wave of the future, but for Urban Outfitters, the future is now. The traditional cash register is a thing of the past.

Case Study: How L.L. Bean Created a Free Shipping Buzz  Oct 04, 2012 9:58 PM By MCM staff

In March 2011, L.L. Bean created buzz among consumers and the retail industry by rolling out its Free Shipping campaign. Last month, L. L. Bean creative director and managing editor Jenna Klein Jonsson (center) discussed the promotion during the National Etailing and Mailing Organization of America directXchange Conference. Seated L-R: Ellen Shannon (Multichannel Merchant), David Kravetz (Fairytale Brownies), Jonsson, Brad Wolansky (Yankee Candle) and Tim Parry (Multichannel Merchant).

Big Data: The Conversational Game-Changer  Oct 01, 2012 11:32 PM By Erin Lynch

No matter where you go in the marketing world, you can

Filson VP Harold Egler on Crosschannel Marketing  Sep 25, 2012 5:49 PM By MCM staff

Filson vice president-marketing Harry Egler sat down with Multichannel Merchant senior content manager Tim Parry at the NEMOA directXchange conference Sept. 19, 2012 to talk about crosschannel merchandise marketing and the MCM Awards.

Gold: Filson, Limited Edition Scarlet Cruiser  Sep 24, 2012 7:27 PM By Tim Parry

The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson

Silver: ePromos Promotional Products  Sep 24, 2012 5:51 PM By MCM staff

B-to-B, $10 Million to $75 Million The campaign: To increase loyalty, retention, and new orders, epromos wanted to get some of BIC

Silver: EA SPORTS, Madden NFL 13  Sep 24, 2012 7:47 AM By Tim Parry

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

Crosschannel Case Study: Black Box Network Services  Sep 23, 2012 9:12 PM By MCM staff

Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.






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