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Channel Integration ARCHIVE

Big Data: The Conversational Game-Changer  Oct 01, 2012 11:32 PM By Erin Lynch

No matter where you go in the marketing world, you can

Filson VP Harold Egler on Crosschannel Marketing  Sep 25, 2012 5:49 PM By MCM staff

Filson vice president-marketing Harry Egler sat down with Multichannel Merchant senior content manager Tim Parry at the NEMOA directXchange conference Sept. 19, 2012 to talk about crosschannel merchandise marketing and the MCM Awards.

Gold: Filson, Limited Edition Scarlet Cruiser  Sep 24, 2012 7:27 PM By Tim Parry

The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson

Silver: ePromos Promotional Products  Sep 24, 2012 5:51 PM By MCM staff

B-to-B, $10 Million to $75 Million The campaign: To increase loyalty, retention, and new orders, epromos wanted to get some of BIC

Silver: EA SPORTS, Madden NFL 13  Sep 24, 2012 7:47 AM By Tim Parry

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

Crosschannel Case Study: Black Box Network Services  Sep 23, 2012 9:12 PM By MCM staff

Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.

Crosschannel Case Study: pc/nametag  Sep 23, 2012 8:03 PM By MCM staff

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

The Shelf Life of Viral Videos Explained  Sep 21, 2012 10:30 PM By Tim Parry

I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how hip and in-touch with pop culture I was. Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment Thank you, E! Entertainment […]

No Offense: Brands Need to Embrace the “Unpopular”  Sep 20, 2012 4:12 PM By Jim Tierney

Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular






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