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Channel Integration ARCHIVE

Silver: ePromos Promotional Products  Sep 24, 2012 5:51 PM By MCM staff

B-to-B, $10 Million to $75 Million The campaign: To increase loyalty, retention, and new orders, epromos wanted to get some of BIC

Silver: EA SPORTS, Madden NFL 13  Sep 24, 2012 7:47 AM By Tim Parry

The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.

Bronze: pc/nametag Spring 2012  Sep 24, 2012 6:53 AM By Tim Parry

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

Crosschannel Case Study: Black Box Network Services  Sep 23, 2012 9:12 PM By MCM staff

Black Box looked to generate new sales and pipeline opportunities for AV/digital signage line with the goal of $500.000in sales. They also wanted to create a sustainable lead generation campaign with the goal of 1,500 downloads, and identify 100 new channel partner prospects with the goal of signing 25 new partners.

Crosschannel Case Study: pc/nametag  Sep 23, 2012 8:03 PM By MCM staff

The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.

The Shelf Life of Viral Videos Explained  Sep 21, 2012 10:30 PM By Tim Parry

I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how hip and in-touch with pop culture I was. Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment Thank you, E! Entertainment […]

No Offense: Brands Need to Embrace the “Unpopular”  Sep 20, 2012 4:12 PM By Jim Tierney

Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular

How Filson Leverages its Heritage  Sep 20, 2012 3:59 PM By Erin Lynch

So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.

Bridging the Gap Between Online and Offline Marketing  Sep 17, 2012 6:30 PM By Kelsey Cox

We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.

Prepare For Crosschannel Consumers Before Black Friday  Sep 15, 2012 1:10 AM By Dan Dufault

Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.






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