The merchant introduced new full-color hi-def printing capability, offering the clarity of traditional four-color printing at a lower, more accessible price. pc/nametag mailed out its Spring 2012 catalog with personalized cover and editorial content, used multiple email campaigns, featured the new printing capability on its homepage, used a campaign landing page and relied on online banners.
I was all set to tweet a “Gangnam Style” reference today. Then I found out it would only show how unpopularly I think, when I was trying to show how hip and in-touch with pop culture I was. Follow US! @MCMerchant Multichannel Merchant Multichannel Merchant Multichannel Merchant O+F Operations and Fulfillment Thank you, E! Entertainment […]
Erika Napoletano, whose titles with consultancy RHW Media include author, blogger and Head Redhead, pulls no punches when it comes to embracing unpopular
So many people have donated original photographs depicting men in Filson gear exploring the Pacific northwest at the turn of the century that they have ended up back on a newly redesigned catalog cover or in a marketing email blasts or website.
We might be in an age where everyone has a Facebook, Twitter and an Internet connection, but that doesn’t mean we should disregard offline marketing. New research that has been visualized by Infosys show some interesting correlations that have been made regarding the relationship between online and offline marketing.
Before Black Friday, merchants must employ mobile strategies and technology to adapt to their customer base and learn what will help their business grow as well as giving them a leg up on the competition.
Speaking Tuesday at the National Retail Federation
Ice.com founder Pinny Gniwisch shares his holiday tip for 2012: Here’s why Gniwisch says you need to pay attention to channel attribution.
Tracy McCourt, vice president of marketing and digital commerce for legendary lingerie and apparel merchant Frederick’s of Hollywood, said the 66-year-old company wanted to revamp its image. Enter the new Harriett brand, which launched Sept. 4.
In his keynote address at the National Retail Federation’s Shop.org Summit in Denver, Storch debunked the myth that Internet shopping means the demise of the brick and mortar store due to the fact that traditional retail stores just don