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Mobile ARCHIVE

The Rise of Mobile Apps in 2015  Mar 18, 2015 9:47 AM By Daniela Forte

Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.

The Mobile First Era  Feb 26, 2015 11:53 AM By Daniela Forte

Today, mobile is growing three times the rate of overall ecommerce with consumers increasingly reaching for their smartphones instead of their computers. See what shopping habits consumers are adopting today.

6 Tips to Designing the Mobile Shopping App of Tomorrow  Feb 26, 2015 10:58 AM By Sean Bowen

With mobile devices, today’s shoppers can shop anywhere even from the comforts of their own homes. See why mobile apps are dominating over desktop websites for shoppers.

Everything You Need to Know About Mobile Ads  Feb 25, 2015 10:21 AM By Daniela Forte

Mobile ads can be a very effective way to spend advertising dollars, but how can you get started? Here is a step-by-step approach to getting started.

Using Email to Close the Smartphone, Browse-To-Buy Gap  Feb 14, 2015 1:56 PM By Loren McDonald

A key approach to solving the low smartphone conversions rate challenge is to better leverage the email channel, which is typically the number one activity on smartphones. Here are four tips to start testing and tweaking so you’ve got your program optimized and ready for the 2015 holiday season.

Belk’s Holiday Sweepstakes Sees Great Success in Mobile and Email  Feb 12, 2015 2:18 PM By Daniela Forte

Over the holiday season, Belk launched its Santa Baby Sweepstakes which generated the greatest number of email and mobile opt-ins among other Belk sweepstakes in 2013 and 2014. See more results from the sweepstakes.

How to Win the Valentine’s Day Shopper  Feb 09, 2015 1:36 PM By Daniela Forte

Retailers are plenty busy as Valentine’s Day approaches. See how retailers are taking full advantage of this holiday and what changes they are preparing for.

Mobile Accounts for 45% of Holiday Ecommerce Traffic  Jan 06, 2015 4:50 PM By Daniela Forte

The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.

Cyber Weekend Proves Mobile Commerce Has Arrived  Dec 03, 2014 12:58 PM By Tim Parry

Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.

When Cyber Monday Becomes Cyber Sunday  Nov 30, 2014 9:51 AM By Tim Parry

A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.






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