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Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.
Adyen, a global payment solutions provider, announced it is partnering with Evernote to launch Alipay’s new mobile optimized checkout for Evernote’s user base in China, according to a press release.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing. Is it time to be proactive with your mobile ecommerce app development?
Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.