With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.
iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.
According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.
Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.
Mobile technology has not only increased the effectiveness of the survey – it also reshaped the way we build our surveys.
As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app.
Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.
Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.