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Mobile ARCHIVE

Mobile Searches Continue to Play Major Role for In-Store Customers  Jul 25, 2016 3:08 PM By Daniela Forte

Mobile searches are important to customers even after they enter the thresholds of stores. A new study revealed that 77% of retail searches that mention “coupon” are initiated on a smartphone or tablet. Comparison searches that have the potential to close a sale, such as those focused on “return policy,” “price match” or “reviews” were initiated on a mobile device at least 77% of the time. See why it is important to understand the device that the searches are coming when it comes to completing the sale.

Mobile Marketing Best Practices:Targeting Brick-and-Mortar Shoppers  Jun 16, 2016 11:10 AM By Ted Dhanik

Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.

Mobile, Personalization, Relevance Key to Milennials at Steve Madden  Jun 16, 2016 11:05 AM By Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Moosejaw Mountaineering Launches New Virtual Reality App  May 10, 2016 5:03 PM By Daniela Forte

Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.

5 Payment Fraud Challenges Merchants Must Address Now  May 02, 2016 3:15 PM By Chris Uriarte

While the changing environment for merchants, including mobile commerce and card not present (CNP) transactions, presents a number of payment fraud challenges, there are 5 that should take priority. Find out which ones you need to address now.

Finding Your Customers Across Multiple Devices  May 02, 2016 12:10 PM By James Van Arsdale III

Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.

Vibes WalletAds Offers Frictionless Experience for Pep Boys  Apr 28, 2016 10:28 AM By Daniela Forte

Pep Boys has seen incremental revenue growth when it implemented WalletAds campaigns helping the brand’s mobile advertising business. See how Vibes WalletAds helped Pep Boys with their business.

The Product Video and Mobile Explosion  Feb 17, 2016 2:14 PM By Daniela Forte

Product ecommerce videos saw an exciting year in 2015 with mobile stealing the show for videos. This infographic by Invodo recaps some of the year top results with product video.

Courting Your Consumer This Valentine’s Day  Feb 11, 2016 11:56 AM By Daniela Forte

This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.

Reviews, Quality Content Will Reach Tomorrow’s Most Powerful Shoppers  Dec 22, 2015 5:10 PM By Matt Parsons

Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.






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