Are You Ready for Black Friday?  Nov 24, 2015 1:54 PM By Chester Ritchie

With time at a premium, consider these 3 actions that can help your business take Black Friday in stride and start a successful shopping season.

2015 Retail Trends Every Marketer Should Know  Nov 16, 2015 4:37 PM By Daniela Forte

By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season  Nov 12, 2015 12:02 PM By Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.

SMS Engagement Can Amplify Mobile Results For Merchants  Nov 01, 2015 6:09 PM By Brian Heikes

By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.

Make the Connection With the “On the Go” Consumer  Oct 27, 2015 4:55 PM By Daniela Forte

With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.

Shoe Carnival Scales Local Search Marketing  Oct 09, 2015 11:24 AM By Daniela Forte

Shoe Carnival is scaling its local search marketing in an effort to drive incremental in-store traffic and sales as well as improve the overall customer experience. See what plans the retailer has in place and how it will benefit the business.

It’s a New World for Email Marketing Holiday Campaigns  Sep 25, 2015 2:08 PM By Alyssa Nahatis

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.

Neiman Marcus Expands Its Snap.Find.Shop Feature  Sep 08, 2015 3:45 PM By Daniela Forte

Neiman Marcus has expanded its “Snap. Find. Shop” feature on its mobile app. See what categories are now included with this feature.

Belk Sees Success with Back-to-School Sweepstakes  Sep 03, 2015 9:34 AM By Daniela Forte

Belk was able to up its engagement with returning college students during a recent Back-to-School Fashion Sweepstakes. See how the company used its social and mobile channels for the sweepstakes.

Mobile and Email Drive Purchases for Retailers  Sep 01, 2015 12:02 PM By Daniela Forte

More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year. See what brands are doing to improve their smartphone and email experience.

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