reported more than $3.5 million in Black Friday sales, and a 37% increase in holiday weekend sales compared to Thanksgiving weekend 2011. In addition, Wayfair.com more than doubled the percent of revenue from mobile as shoppers snapped up deals on everything from lamps to barstools to generate one sale every three seconds throughout the day.
According to a survey conducted for Shop.org by BIGinsight, 129.2 million Americans plan to shop on Cyber Monday this year, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.
Rue La La announced today that it recorded record-breaking Thanksgiving Day sales and traffic across online and mobile. The company reported a more than 75% increase in mobile sales over last year, with 50% of mobile sales coming through the iPad. The company projects an over 50% increase in overall sales this holiday weekend over last year.
Thanksgiving is not just about the turkey this year, according to this infographic from Digitas, 29% of smartphone or tablet owners plan on shopping this holiday using their mobile devices.
The National Retail Federation said today that low October retail sales figures were down due to Superstorm Sandy and the impending fiscal cliff. NRF chief economist Jack Kleinhenz said in a press release that Superstorm Sandy will have short-term and long-term reverberations on the economy, and here’s why NRF president and CEO Matthew Shay said in the same release that the looming fiscal cliff is a larger threat to the overall economy.
How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.
A new survey from Deloitte has found that retailers can expect to see a surge in the use of social media and smartphones when making sales this holiday season.
The holiday season is nearly upon us, and consumers aren
With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.
Poor navigation and search capabilities lead to high bounce rates, unhappy visitors