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Mobile ARCHIVE

6 Contingency Planning Lessons Learned from Superstorm Sandy  Jan 07, 2013 10:57 PM By Elisa Berger, Ph.D.

Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

5 Tips to Turn Showrooming Consumers into In-store Customers  Dec 03, 2012 11:47 PM By Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

How to Design Email for Mobile Users  Dec 01, 2012 10:30 AM By MCM staff

If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.

Kalio Clients See 92% Increase in Holiday Traffic from Mobile Devices  Dec 01, 2012 4:25 AM By MCM staff

Kalio, Inc., a SaaS-based e-commerce provider focused exclusively on the needs of mid-sized retailers, today announced record results for its merchants during “Cyber Five,” which spans Thanksgiving Day through Cyber Monday.

Mobile Sparks 37% Rise in Wayfair.com’s Black Friday Weekend Sales  Nov 26, 2012 7:12 PM By MCM staff

reported more than $3.5 million in Black Friday sales, and a 37% increase in holiday weekend sales compared to Thanksgiving weekend 2011. In addition, Wayfair.com more than doubled the percent of revenue from mobile as shoppers snapped up deals on everything from lamps to barstools to generate one sale every three seconds throughout the day.

Shop.org Says More Shoppers Ready for Cyber Monday  Nov 26, 2012 12:19 AM By MCM staff

According to a survey conducted for Shop.org by BIGinsight, 129.2 million Americans plan to shop on Cyber Monday this year, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.

Rue La La Reports Record Breaking Thanksgiving Day Sales  Nov 24, 2012 4:05 PM By MCM staff

Rue La La announced today that it recorded record-breaking Thanksgiving Day sales and traffic across online and mobile. The company reported a more than 75% increase in mobile sales over last year, with 50% of mobile sales coming through the iPad. The company projects an over 50% increase in overall sales this holiday weekend over last year.

Thanksgiving Becomes Mobile Thursday  Nov 19, 2012 10:57 PM By Erin Lynch

Thanksgiving is not just about the turkey this year, according to this infographic from Digitas, 29% of smartphone or tablet owners plan on shopping this holiday using their mobile devices.

Superstorm Sandy Plus Fiscal Cliff Equals Weak Retail Sales  Nov 15, 2012 12:08 AM By Tim Parry

The National Retail Federation said today that low October retail sales figures were down due to Superstorm Sandy and the impending fiscal cliff. NRF chief economist Jack Kleinhenz said in a press release that Superstorm Sandy will have short-term and long-term reverberations on the economy, and here’s why NRF president and CEO Matthew Shay said in the same release that the looming fiscal cliff is a larger threat to the overall economy.






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