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Mobile ARCHIVE

Thanksgiving Becomes Mobile Thursday  Nov 19, 2012 10:57 PM By Erin Lynch

Thanksgiving is not just about the turkey this year, according to this infographic from Digitas, 29% of smartphone or tablet owners plan on shopping this holiday using their mobile devices.

Superstorm Sandy Plus Fiscal Cliff Equals Weak Retail Sales  Nov 15, 2012 12:08 AM By Tim Parry

The National Retail Federation said today that low October retail sales figures were down due to Superstorm Sandy and the impending fiscal cliff. NRF chief economist Jack Kleinhenz said in a press release that Superstorm Sandy will have short-term and long-term reverberations on the economy, and here’s why NRF president and CEO Matthew Shay said in the same release that the looming fiscal cliff is a larger threat to the overall economy.

How to Reach the Cross-channel Consumer This Holiday  Nov 13, 2012 7:02 PM By Jay Henderson

How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.

Deloitte Survey Reveals Strong Smartphone Presence this Holiday  Nov 13, 2012 1:34 AM By Erin Lynch

A new survey from Deloitte has found that retailers can expect to see a surge in the use of social media and smartphones when making sales this holiday season.

5 Tips to Boost Customer Satisfaction Around the Holidays  Oct 31, 2012 9:32 PM By Larry Freed

The holiday season is nearly upon us, and consumers aren

How the Customer and Service Rep Relationship is Changing  Oct 30, 2012 10:06 PM By Kelsey Cox

With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.

5 Ways to Boost Navigation and Search Conversions  Oct 30, 2012 7:05 PM By Mark Simpson

Poor navigation and search capabilities lead to high bounce rates, unhappy visitors

USPS Announces 2013 Mailing Promotions  Oct 29, 2012 10:15 PM By Jim Tierney

The U.S. Postal Service has released its promotions calendar for 2013

Achieving Success Through Effective Email Marketing  Sep 24, 2012 8:09 PM By Erin Lynch

Joanna Morrissey, ecommerce strategist with americaneagle.com, shared her expertise in achieving email success through effective marketing at the National Etailing and Mailing Organization of America directXchange conference last week.

Gold: Fairytale Brownies, Holiday 2011  Sep 24, 2012 7:15 PM By Tim Parry

Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.






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