Mobile ARCHIVE

4 Steps to Make the Most of your Mobile Strategies  Apr 19, 2014 12:12 PM By Janet Jaiswal

Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.

Mobile Barcode Scanning is a Win-Win  Apr 08, 2014 5:12 PM By Samuel Mueller

Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.

Dollar Shave Club Improves Mobile Conversions by 126%  Apr 03, 2014 10:17 AM By Daniela Forte

Dollar Shave Club saw a significant boost in conversions when it made performance improvements to its mobile and website platforms.

Men’s Wearhouse Launches Omnichannel Inventory Program  Mar 20, 2014 8:24 AM By MCM Staff

Customers can shop at over 900 stores from one location with Find-It App and Reserve Online, Pick up In-Store rollout.

Utilizing Mobile Trends for Ecommerce Success  Mar 03, 2014 11:16 AM By Bernard Luthi

With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.

Lessons Learned: The iOS 7 Transition for Retail Apps  Feb 17, 2014 3:14 PM By Bob Moul

iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.

State of Retailing Online: Mobile Tops 2014 Priority List  Jan 30, 2014 7:24 AM By MCM Staff

According to the State of Retailing Online 2014 survey, 53% of merchants marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.

Mobile Commerce Tip Sheet  Jan 24, 2014 10:39 AM By MCM Staff

Strange but true fact: The Mobile Marketing Association says more people own a smartphone than a toothbrush. With that in mind, there are more opportunities, obviously, to market to a consumer on their smartphone than on their toothbrush.

Mobile Surveys Improve with Technology  Jan 20, 2014 1:54 PM By Andrew Jeavons

Mobile technology has not only increased the effectiveness of the survey – it also reshaped the way we build our surveys.

American Eagle Outfitters and Shopkick Announce 100-Store iBeacon Trial  Jan 16, 2014 3:00 PM By MCM Staff

As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app.






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