Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.
Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels.
The app allows users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, and provides background and insight into purchases.
The new Acme Tools mobile site is designed to reduce load time and enhance the user’s experience making it easier to browse, search and purchase using a smartphone.
Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.
Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.
Dollar Shave Club saw a significant boost in conversions when it made performance improvements to its mobile and website platforms.
Customers can shop at over 900 stores from one location with Find-It App and Reserve Online, Pick up In-Store rollout.
With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.
iOS 7 is proving that retailers can no longer afford to ignore the app channel, or publish an app once and then leave it to languish. The app revolution is happening, and it’s sweeping the retail industry along with it, whether individual companies decide to participate or not.
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