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MobileMay 21, 2014 11:21 AM By Daniela Forte
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
MobileMay 20, 2014 11:22 AM By Daniela Forte
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
MobileMay 14, 2014 7:16 AM By Jonathan McKeever
Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.
MobileApr 29, 2014 2:32 PM By Janet Jaiswal
Mobile commerce trends are only expected to continue as the market moves toward the next evolution of customer-centric technology and all it has to offer. And leading that revolution is undoubtedly augmented reality technology.
MobileApr 28, 2014 10:50 AM By Tim Parry
Only 77% of the top 500 online retailers have published a mobile app, and just over 30 of them are actively engaging with their users through push notifications, according to a study by OtherLevels. The disconnect represents a huge opportunity for retailers capable of creating a cohesive brand experience across digital channels.
MobileApr 22, 2014 10:00 AM By Tim Parry
The app allows users to experience the shopping functionality found on Barneys.com seamlessly integrated with relevant and exclusive content, and provides background and insight into purchases.
MobileApr 22, 2014 7:23 AM By Tim Parry
The new Acme Tools mobile site is designed to reduce load time and enhance the user’s experience making it easier to browse, search and purchase using a smartphone.
MobileApr 19, 2014 12:12 PM By Janet Jaiswal
Mobile devices are now officially the most pervasive pieces of technology in consumers’ personal possession, as well as the most used piece of technology by consumers in a high percentage of contexts.
MobileApr 08, 2014 5:12 PM By Samuel Mueller
Let’s take a look at some examples of how mobile barcode scanning can help make consumers’ lives easier while increasing retailers’ bottom lines.
MobileApr 03, 2014 10:17 AM By Daniela Forte
Dollar Shave Club saw a significant boost in conversions when it made performance improvements to its mobile and website platforms.