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Mobile ARCHIVE

IBM’s Jay Henderson Talks About Black Friday Showrooming  Nov 30, 2013 4:14 PM By Tim Parry

Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.

Adobe: Black Friday Ecommerce Sales Just Miss $2 Billion  Nov 30, 2013 7:48 AM By Tim Parry

Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.

7 Ways to Support Your Holiday Sales with Mobile Strategies  Nov 06, 2013 11:38 AM By Matthew David

To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.

Google Study Reveals Internet is Top Choice Among Shoppers this Holiday Season  Nov 05, 2013 4:07 PM By Daniela Forte

A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.

How Mars, Venus and Maps Affect Mobile Shopping  Oct 21, 2013 11:32 AM By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

2014 is the Year of Mobile App Insights  Oct 16, 2013 6:36 AM By Bob Moul

As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.

Top 10 Responsive Design Best Practices for Email Templates  Oct 06, 2013 11:45 AM By Travis Buck

According to industry statistics, in the first half of 2013 more than half of emails were opened on a mobile device and more than four out of ten mobile email users looked at emails at least four times per day. Here is a quick look at 10 best practices for reaching holiday shoppers with responsively-designed emails.

Six Action Items to Improve Customer Experience  Sep 24, 2013 10:47 AM By Debra Ellis

Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.

Report: Email Marketing Takes a Dip while Tablet Use Jumps  Sep 13, 2013 10:52 AM By Erin Lynch

If the forecasting of a recent Monetate report is accurate, marketers might want to revise their ecommerce email plan since its influence rate is starting to dip with consumers. But the forecast isn’t all bad news, according to the report, not only is social traffic on the rise for consumers but tablets should outpace smartphones this year.

Mastering Mobile Email: Template and Design  Aug 09, 2013 10:43 AM By Erin Lynch

When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.






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