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MobileDec 03, 2013 6:51 AM By MCM Staff
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
MobileDec 03, 2013 6:41 AM By Tim Parry
Cyber Monday ecommerce sales increased by 16% year-over-year to $2.29 billion, according to online shopping data compiled by Adobe for the Adobe Digital Index 2013. Here’s a look at Adobe’s breakdown of Cyber Monday by the hour, device and social referral traffic.
MobileDec 02, 2013 1:19 PM By Tim Parry
Thanksgiving weekend 2013 has come and gone. Here are the Top 10 interesting ecommerce and in-store facts and figures from the holiday weekend.
MobileNov 30, 2013 4:14 PM By Tim Parry
Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.
MobileNov 30, 2013 7:48 AM By Tim Parry
Ecommerce sales reached $1.93 billion on Black Friday, an increase of 39% over Black Friday 2012, according to Adobe Digital Index 2013 online shopping data.
MobileNov 06, 2013 11:38 AM By Matthew David
To successfully integrate mobile strategies into your holiday plan of attack, you must first understand how your customers shop and then strive to make that process quicker, easier, and more efficient. And while retailers have been prepping for months for the upcoming shopping season, there are still steps that can be taken now to ensure success on Black Friday and beyond.
MobileNov 05, 2013 4:07 PM By Daniela Forte
A Google study reveals that the internet is the top resource for many shoppers this holiday season. Smartphones will be the device of choice, online marketing will influence holiday shopping, and cross-screen shopping will be a big deal.
MobileOct 21, 2013 11:32 AM By Charles Nicholls
To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.
MobileOct 16, 2013 6:36 AM By Bob Moul
As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity.
MobileOct 06, 2013 11:45 AM By Travis Buck
According to industry statistics, in the first half of 2013 more than half of emails were opened on a mobile device and more than four out of ten mobile email users looked at emails at least four times per day. Here is a quick look at 10 best practices for reaching holiday shoppers with responsively-designed emails.