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Mobile ARCHIVE

How to Improve Post-Sales Support through Mobile  Jun 05, 2013 2:55 PM By Jonathan Levitt

Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.

4 Ways to Fix the Mobile Shopping Experience  Jun 01, 2013 4:24 PM By Ken Burke

Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.

Study Finds 44% of Mobile Shoppers Will Not Return to a Non Mobile Ready Site  May 29, 2013 8:54 PM By Erin Lynch

A recent study from Kentico Software has found that 76% of smartphone users and 78% of tablet users return often to websites that look good and work well on their mobile devices. But for those sites that are not designed responsively, 44% will never go back and 52% will not return on a regular basis.

How to Snag the Mobile Shopper  May 16, 2013 7:22 PM By Erin Lynch

While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.

Designing Your Site for the Mobile Customer  May 15, 2013 4:18 PM By Terry Costa

Have you taken a look lately at how many of your website visitors are viewing your web pages on a mobile device? Has that number grown over the past several months? If so, you should be thinking about offering a mobile-optimized experience (if you haven’t already). The truth is, only about 10% of all websites […]

Five Reasons You Should be Using SMS Based Marketing  May 09, 2013 6:37 PM By , ()

SMS marketing is still a powerful tool that can help booze customer engagement. Here are a few reasons why you should be using it in your marketing campaign right now.

Mobile Marketing Set to Hit $400 Billion by 2015  May 09, 2013 3:56 PM By Erin Lynch

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.

How Mobile is Being Used In Store  May 09, 2013 2:28 PM By Erin Lynch

Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.

The Power of SMS Marketing  May 08, 2013 6:08 PM By Erin Lynch

When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.

Reaching the Customer through Personalization  May 08, 2013 3:23 PM By Erin Lynch

When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.






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