Ecommerce continues to grow as a B2B and B2C sales channel in an ever-evolving sales landscape. In this executive summary report, learn
Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.
For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.
During a recent EpiServer webinar, Forrester Research’s vice president, principal analyst, Sucharita Mulpuru, gave her insight on the 2012 holiday shopping season and concluded that showrooming is here to stay.
Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
Williams-Sonoma top the list for the e-tailing group’s 15th Annual Mystery Shopping Study For the Fourth Quarter of 2012. The e-tailing group released their Customer Experience Index results this week. Williams-Sonoma was followed by Nordstrom and Amazon in the top three.
Amazon extends its domination of ecommerce into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition. In the survey, which was conducted of more than 6,200 consumers during the peak holiday shopping season between Thanksgiving and Christmas, the online marketplace scored highest among 25 of the top mobile commerce companies.
With increased transactional, digital, mobile, content, social network and promotional marketing, how can marketers and merchants continue to differentiate, build brands and attack commoditization? Here is a five-step process you can use to differentiate and build brands across a changing channel mix.
In the coming months, Facebook plans to make Graph Search more widely available. So what are the implications for retailers? It means that retail customers will soon have a powerful tool to discover the products and stores online or near them that are liked by their friends and friends-of-friends. Here are three specific things retailers can do right now, which are in accordance with best search marketing and social media practices.
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?