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Although social networks are booming, they have not yet taken off on the commerce side. Yet on Facebook, there is the clear ability for merchants to set up stores where customers can actually buy from beginning to end.
While the number of marketplaces has grown over the past year, online retailers face challenges offering the same level of product detail, transparency and logistical support from marketplace sales that their shoppers have come to expect. The Merchantry Report details the results of an online marketplace mystery shopping study commissioned by Merchantry and conducted by eCommerce consultancy the e-tailing group in August 2012.
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
Holiday planning can consist of many things, from sales and marketing plans, to gearing up for heavier operations and order fulfillment. Here are five things you can do as a merchant to help make the holidays less stressful and more prosperous.
Consumers are most satisfied with the checkout process, the variety of products or brands offered and the ability to track their purchases. Online shoppers are least satisfied with the flexibility to choose a delivery date, rerouting packages and the hassle of returning or exchanging unwanted items.
Spin-offs and start-ups can be growth opportunities for companies with strong core businesses because they create new revenue streams. Question is, when should you consider developing a spin-off, and when should you consider a start-up?
Eoin Comerford is worried that Google Shopping could cannibalize his sales on the Amazon Marketplace channel. And, for that matter, that the items he’s selling via Amazon will rank higher in Google Shopping than items he’s selling at Moosejaw.com.
With more than 120,000 SKUs in its inventory, Tool King has its work cut out for it as it makes the transition to Google Shopping. Multichannel Merchant senior content manager Tim Parry sat down with Ben Skigen, Toolking.com
Four prominent trade groups, including the American Catalog Mailers Association and the Direct Marketing Association, today announced the formation of a coalition titled TruST (True Simplification of Taxation) to fight pending Internet sales tax …
Selling products or services through multiple channels – whether it includes web, in-store, phone, affiliate, or catalog – can be highly lucrative for merchants. It can also cause a lot of headaches, and if not managed properly, can lead to inefficiencies, angry customers, and even lost revenue.
Here are four tips for effective multichannel selling.