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MarketplacesMay 16, 2012 10:51 PM By MCM staff
Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run.
MarketplacesApr 26, 2012 12:42 AM By Tim Parry
Amazon.com’s launch of its business-to-business marketplace has the potential to alter the landscape for b-to-b merchants. But while some industry experts see the launch of AmazonSupply.com as an all-out game-changer for b-to-b merchants, others see Amazon’s entry as an added plus for b-to-b sellers.
MarketplacesApr 21, 2012 12:10 AM By Bill Onion
MarketplacesApr 16, 2012 6:59 AM By Glenda Shasho Jones
Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand.
MarketplacesApr 11, 2012 8:03 PM By MCM staff
List management and brokerage firm Statlistics has recently joined forces in a “strategic alliance” with L.I.S.T. Incorporated and L.I.S.T. Westchester, according to a press release issued by Stalistics.
MarketplacesApr 06, 2012 10:13 PM By Matt Konkle
There are a variety of liquidation methods that work depending on the retailer
MarketplacesMar 28, 2012 3:22 AM By Kathleen Peterson
Cross-selling and up-selling initiatives have existed in the contact center industry for a very long time and implemented with varying levels of success. Perhaps it is time to consider the “best practices” most often neglected in these initiatives
MarketplacesMar 13, 2012 9:21 PM By MCM staff
Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.
MarketplacesFeb 18, 2012 1:25 AM By Fred Lizza
Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.
MarketplacesFeb 15, 2012 8:37 PM By MCM staff
Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak