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Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further. With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack. Multichannel merchants should put the following three tips at the top of their priority list.
Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.
Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak
at this time of year, the true superheroes of the season may well be the operations and fulfillment folks
GaelSong had a successful November. The multichannel Celtic gifts and apparel seller finished the month with its sales up 14.2%, with just a 3% lift in catalog circulation. And that sales boost came on top of a 15.1% sales lift in November 2010.
Could Web-search giant Google supplant online behemoth Amazon as the standard-bearer of quick delivery service?
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The
What does BN.com expansion mean to the third-party marketplace landscape, and are third-party marketplace something merchants need to be aware of? In general the ecommerce landscape is evolving too rapidly for many retailers to stay ahead of the marketplace game.
2011 Order Management Systems Directory
Research Triangle Park, N.C.
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