As retailers reinvent their in-store shopping experience in the face of the continued rise of ecommerce, research released by Cisco found that digital content from the internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. In this infographic by Cisco, you will learn how to catch and keep the digital shopper.
Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.
Last year, Congress introduced the Marketplace Fairness Act to give states the power to enforce sales tax rules on all online sales
In order to keep customer retention, retailers need to focus on customer satisfaction. As retailers become more global, it
Amit Shah, vice president of online, mobile and social media for 1-800-Flowers.com, said the best approach for retailers implementing a mobile strategy is not to simply transport their desktop website onto mobile, but to prioritize specific features for the mobile user. Here’s how the online flower seller worked with Moovweb to revamp its mobile site in September.
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft
Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that
Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.
The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.
Online giant Amazon.com launched Amazon Wine on Thursday