Search ARCHIVE

Kidrobot’s Ecommerce Traffic Rises 87%  Mar 24, 2014 3:00 PM By Daniela Forte

Collectible toy retailer Kidrobot quadrupled conversions and increased orders by 13% since making improvements to the user experience on its ecommerce site, including integrating video and other social media content into its site.

Solving the Local Search Puzzle  Feb 25, 2014 4:17 PM By Daniela Forte

Local search has grown increasingly important for both consumers and marketers, and even major players like Google recently made moves to position themselves for better success. With this in mind, Kenshoo released this infographic to help marketers solve the local search puzzle.

4 Unique Ways to Increase Sales with Site Search Data  Feb 07, 2014 8:09 PM By Tim Callan

To avoid losing out on sales and new customers that can be gained by using search data, put the following ideas into place – they’ll help you get the most value out of your marketing campaigns, making them more appealing to shoppers and featuring products you know they want.

SLI Systems Moves Clients Off Google Commerce Search  Feb 05, 2014 9:25 AM By MCM Staff

SLI Systems today announced that it is renewing its special terms offer for its learning-based site search solution for retail and eommerce sites currently using Google Commerce Search, which is set to expire in the next few months.

Pre-Super Bowl Shopping Patterns Showed Broncos-Seahawks Split  Jan 31, 2014 8:10 AM By Tim Callan

Out of the more than 160,000 searches for Denver Broncos or Seattle Seahawks-branded gear conducted on various ecommerce sites powered by SLI during the week following the NFC and AFC Championship games, Seattle led search activity by the slim margin of 2.6%.

Paid Search Sees Growth in Q4 2013  Jan 21, 2014 1:26 PM By Daniela Forte

The fourth quarter of 2013 saw growth for paid search, according to two separate industry reports. The holiday shopping season saw an increase in retail transactions of 26%, and retail revenue rose 34% on Thanksgiving and 24% on Black Friday.

10 Things Your Ecommerce Site Must Do In 2014  Jan 01, 2014 9:39 PM By Iman Sadreddin

Just as shoppers are shaking off their post-holiday cobwebs and vowing to stick with their New Year’s resolutions this year, retailers must also resolve to continue to stay fresh and innovative because that is what shoppers expect. Don’t let your website become stale. Here are 10 capabilities your ecommerce site must be able to do in 2014.

Improving Usability and Winning Customer Loyalty  Dec 03, 2013 12:11 PM By Tim Parry

Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]

Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends  Dec 03, 2013 6:51 AM By MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.

JCPenney and Kmart Tweet-off the Holiday Season  Nov 23, 2013 8:43 AM By Tim Parry

Kmart and JCPenney tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until Wrangler chimed in.






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