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SearchJan 23, 2013 11:43 AM By Mike DeFabis
Since 2012 departed with a bang, 2013 is primed to follow right in its footsteps. Ecommerce retailers saw an excellent fourth quarter. According to comScore, holiday sales approached a record $3.6 billion, a roughly 16% increase over the same time last year, so it’s no surprise that the ecommerce industry is expected to continue to grow. Here are 3 trends to look for in 2013 that will surely help to keep the ecommerce industry on its path of continued growth.
SearchJan 23, 2013 9:17 AM By Tim Parry
According to MCM Outlook 2012-13, 56% of respondents said they felt the United States Postal Service is a viable alternative to UPS and FedEx. Here’s what industry experts from Shipware, Endicia and LJM Consultants have to say about the pros – and cons – of USPS vs. FedEx and UPS.
SearchJan 22, 2013 9:53 AM By MCM staff
The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.
SearchJan 16, 2013 10:15 AM By Tim Parry
Speaking with Multichannel Merchant during an off-site event held in conjunction with the National Retail Federation Big Show in New York, president and CEO Terry Lundgren made it clear Macy’s will roll ship-from-store out to all its 800+ department stores. Here’s why ship-from-store helps Macy’s compete with Amazon, and helps its bottom line.
SearchJan 15, 2013 11:37 AM By MCM staff
Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.
SearchJan 14, 2013 10:10 AM By Dr. Melody King
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
SearchJan 14, 2013 9:50 AM By Daryl Logullo
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
SearchJan 14, 2013 9:34 AM By Bill Leber
As fulfillment center workers age, excessive bending and stretching can lead to higher rates of injury and associated workman’s compensation expense. In addition, fatigued workers are less efficient and more prone to error. As ecommerce demand grows, companies should consider automated storage and retrieval and goods-to-person technologies to accommodate fulfillment needs and simultaneously improve workers’ quality of life.
SearchJan 10, 2013 10:54 AM By MCM staff
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
SearchJan 09, 2013 4:37 PM By Tim Parry
If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.
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