If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.
As fulfillment center workers age, excessive bending and stretching can lead to higher rates of injury and associated workman’s compensation expense. In addition, fatigued workers are less efficient and more prone to error. As ecommerce demand grows, companies should consider automated storage and retrieval and goods-to-person technologies to accommodate fulfillment needs and simultaneously improve workers’ quality of life.
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
If a customer buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on Target.com, Amazon.com, Walmart.com, Bestbuy.com or Toysrus.com or in a local competitor’s printed ad, Target will match the price.
Delia’s CEO Walter Killough has agreed to step down on April 1, four months before his contract is set to expire. The company has begun a search for a new CEO, and Killough may agree to continue to serve as CEO of Delia’s for a limited period of time after April 1, according to a press release.
Google has agreed to change its business practices to resolve a concern by the Federal Trade Commission in the markets of smartphones, games, tablets and online search. According to FTC chairman Jon Leibowitz, the changes Google has agreed to make will ensure that consumers will reap the benefits of online marketplace competition.
During the last year, we
Merchandise shippers are wise to take measures to safeguard against erroneous charges buried within parcel invoices. There are dozens of
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.