Search ARCHIVE

New Study Reveals Shopping Habits of Latino Consumers  Dec 18, 2012 8:16 PM By MCM staff

According to a new study, Latino consumers view shopping much differently than their non-Latino counterparts.In this release, you will get a better insight into the shopping habits of the fastest growing population in the U.S.

Study Says Consumers Have Need for Speed  Dec 18, 2012 2:49 AM By Erin Lynch

Consumers are craving speed when it comes to shopping with their mobile phone or conducting in-store research, according to a new study conducted by Moosylvania, and retailers need to be ready to oblige.

4 Ways to Keep Your Online Brand on the Nice List  Dec 17, 2012 11:29 PM By Eric Bosco

This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.

New Holiday Norms Motivate Merchants to Shift Strategies  Dec 14, 2012 12:20 AM By Ari Rosenstein

Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.

Study Finds Apple, Best Buy and Kohl’s Deliver Best Mobile Experience  Dec 13, 2012 8:23 PM By Erin Lynch

While a new report revealed that Apple, Best Buy and Kohl

Office Depot Announces In-Store Pick Up Within Hour for Online Orders  Dec 12, 2012 12:23 AM By Erin Lynch

Office Depot has announced that customers can now pick up most of its online inventory at a traditional brick and mortar store within an hour of ordering from the web.

Adlucent Clients Report Record Paid Search Numbers  Nov 29, 2012 4:22 PM By MCM staff

Across Adlicent’s client base, year-over-year revenue skyrocketed 72% on Black Friday with an 18% increase in spend. On Cyber Monday, year-over-year revenue surged 41% while spend increased by 19%.

Making Google PLAs Work for You  Nov 15, 2012 10:41 PM By MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

5 Ways to Boost Navigation and Search Conversions  Oct 30, 2012 7:05 PM By Mark Simpson

Poor navigation and search capabilities lead to high bounce rates, unhappy visitors






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