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Search ARCHIVE

4 Ways to Keep Your Online Brand on the Nice List  Dec 17, 2012 11:29 PM By Eric Bosco

This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.

New Holiday Norms Motivate Merchants to Shift Strategies  Dec 14, 2012 12:20 AM By Ari Rosenstein

Though the clock is ticking on holiday shopping this year, retailers still have time to make the season brighter and improve the playbook for 2013. As demonstrated by the sales successes of Thanksgiving Day and Cyber Monday, the savviest retailers will be those that leverage advanced tools for managing paid search, mobile and PLA campaigns.

Study Finds Apple, Best Buy and Kohl’s Deliver Best Mobile Experience  Dec 13, 2012 8:23 PM By Erin Lynch

While a new report revealed that Apple, Best Buy and Kohl

Office Depot Announces In-Store Pick Up Within Hour for Online Orders  Dec 12, 2012 12:23 AM By Erin Lynch

Office Depot has announced that customers can now pick up most of its online inventory at a traditional brick and mortar store within an hour of ordering from the web.

Adlucent Clients Report Record Paid Search Numbers  Nov 29, 2012 4:22 PM By MCM staff

Across Adlicent’s client base, year-over-year revenue skyrocketed 72% on Black Friday with an 18% increase in spend. On Cyber Monday, year-over-year revenue surged 41% while spend increased by 19%.

Stephan Spencer’s 15 New Year’s SEO Resolutions for 2013  Nov 21, 2012 2:45 AM By MCM staff

 

Making Google PLAs Work for You  Nov 15, 2012 10:41 PM By MCM staff

Not only is the Google PLA now the default format for Google Shopping; it has also become a standard ad format on the main Google search results pages for product related searches. Here’s how Google, in an effort to increase ad relevance for product related searches, now identifies what it thinks are searches for products using PLAs to deliver ads that contain pictures and prices.

5 Ways to Boost Navigation and Search Conversions  Oct 30, 2012 7:05 PM By Mark Simpson

Poor navigation and search capabilities lead to high bounce rates, unhappy visitors

How Effective Site Search Can Boost Sales  Oct 26, 2012 2:23 AM By Erin Lynch

During the RKG Road Show in New York City, Ed Hoffman, vice president of Global Sales and Business Development with SLI Systems, gave a few pointers at the Google offices in Manhattan on how to create the most effective and profitable site searches.

How Google Makes $100 Million a Day in Search Advertising  Oct 25, 2012 5:32 PM By MCM staff

Last week, Google released its “disappointing” Q3 earnings (up 5% from Q2 and up 16% year-on-year.) To shed some light on how Google’s advertising revenues reached a whopping $10.8 billion in Q3, WordStream has undertaken a comprehensive analysis of the performance of Google AdWords during the quarter. The growth in ad impressions, combined with lower costs per click, means that advertisers are now literally able to get more customers for less spend, concludes WordStream’s CTO and founder, Larry Kim.






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