In our previous article on understanding the complexities of managing site search and navigation, we explained how to optimize search across different mobile devices, monitor keyword search terms, and conduct A/B testing. We
Soon, retailers’ free ride on Google will be over, and they will have to adapt to the change to Google Shopping. So what should online merchants be aware of to acclimate themselves with the new Google Shopping?
Now that more consumers rely on the search box as a means of browsing your online storefront, site search has become an even more critical feature for online merchants. Particularly with the rise of mobile devices and tablets, customers expect to find their product quickly, and a short and swift path once they arrive at your site to get to the
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As Google Product Search morphs into Google Shopping later this year, a pair of industry experts said merchants need to get on board with the changes before they go into effect.
Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.
Implement these seven steps to move your ecommerce site higher in the search-results list.
While ecommerce enterprises spend hours manipulating meta-tags and embedded HTML keywords, the most cost-effective SEO resource goes unnoticed: social media. Contrary to common belief, SEO is not limited to behind-the-scenes maintenance. Here are five, non-coding-experience-required tips for using social media to your SEO advantage.
Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.