One leading multichannel retailer recently identified landing page errors like these that were on pace to cost the company more than $120,000 in wasted ad spend in just a week
Although some reports say just 10% of consumers searching for a product or service through Google click on the sponsored ad, the art of search engine marketing cannot be ignored. This especially holds true if you are a small merchant trying to gain …
When displayed in an efficient manner, refinements can improve usability
To add the proper refinements to site search
Who says nothing in life is free? Google offers an amazing wealth of free SEO tools for web developers. These are just a few.
It was a dark night, as most are. My Internet connection on the phone had said to meet him at the Apollo Diner, a greasy spoon in the Vietnamese section of the Italian neighborhood in the French quarter. “Sit at the table closest to the bathroom in the …
People want to know how to make social media work for their business, how to use it to generate leads and obtain more sales. And social media can help you do this, allowing the proper research and strategies are in place. But it can
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that
When it comes to search, a few sentences can make a world of difference in setting your keyword theme, according to Stephan Spencer, founder of search marketing agency Netconcepts.
Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and