What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again
You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst? The list of SEO tactics to avoid
The rise of personalized search (a la Google), social networking platforms, and consumers
Finding the balance between search engine optimization and a successful user experience can be a challenge. The two strategies can conflict, and companies
Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?
How would someone in another country think about your company
It takes a lot of guts to have your Website critiqued live in front of hundreds of people. So we won
We all understand the value of a search engine
Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For