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SearchDec 03, 2013 12:11 PM By Tim Parry
Whether you are making enhancements to or rolling out a new or refreshed ecommerce site, it’s important to test that links work, buttons lead where they promise, and the coding does what it’s supposed to do.But even after an ecommerce site passes the QA tests, customers can still get frustrated with the user experience.In this […]
SearchDec 03, 2013 6:51 AM By MCM Staff
If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.
SearchNov 23, 2013 8:43 AM By Tim Parry
Kmart and JCPenney tweeted off in a battle of wits, holiday hashtags and, well, pants and this cute and possibly un-staged merchant match-up. It was fun, and deserved the slow-clap, until Wrangler chimed in.
SearchNov 21, 2013 4:02 PM By Erin Lynch
As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season.
SearchNov 18, 2013 8:03 AM By Tim Parry
With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.
SearchNov 12, 2013 1:11 PM By Daniela Forte
Six out of 10 merchants don’t use the site search in order to enhance their marketing programs, according to this infographic from SLI Systems.
SearchNov 12, 2013 8:00 AM By MCM Staff
Global ecommerce merchants are missing significant opportunities to improve the effectiveness, reach and return of their marketing and sales programs, according to a new survey of 160 global retail organizations conducted by SLI Systems
SearchNov 03, 2013 7:55 AM By Tim Parry
By the time you read this blog post, you will probably already be sick of the Bitstrips phenomenon clogging up Facebook. And some people may be glad to know that my participation in Bitstrips probably means it has officially jumped the shark. You’re welcome, America.
SearchOct 30, 2013 10:41 AM By Tim Parry
Digital marketing firm AdGooroo did a post on its blog Monday to highlight the top Halloween paid search advertisers (based on AdWords impressions), as well as the top Halloween keywords (also based on AdWords impressions), between September 2012 and September 2013. The “Miley Cyrus Twerking” costume did not make the cut.
SearchAug 27, 2013 12:16 PM By Geoff Brash
By understanding your customers’ intent – in their own words – you are better able to merchandise your site (and search results pages) with compelling offers and messages – in a visually optimized way – that will help improve a customer’s likelihood of making a purchase. Here are 5 tips for how you can better use your site search reporting data to create more relevant and engaging online experiences.
by Dave Zamsky
Posted 3 days ago
by Curt Barry
Posted 4 days ago