Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.
The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
As we stand at the threshold of 2014, it’s only natural to wonder what the new near will bring. If 2013 was the year of ecommerce, 2014 is set to be the year of personalization.
Conversion leads to more revenue, but can we really say that converting just three out of every one hundred shoppers to make a purchase is a success? Let’s examine what marketers can do to correct a common mistake, spend marketing budget more efficiently and see revenues grow.
Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here’s why it takes a two-pronged approach that combines good targeting with dynamic creative tools.
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.
De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.