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RetargetingJul 10, 2013 11:12 AM By Erin Lynch
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
RetargetingJul 02, 2013 3:17 PM By Erin Lynch
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
RetargetingJul 01, 2013 12:48 PM By Dr. Melody King
Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.
RetargetingJun 27, 2013 2:38 PM By Richard Harris
De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.
RetargetingJun 25, 2013 12:30 PM By Daniela Forte
Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.
RetargetingJun 19, 2013 4:03 PM By Erin Lynch
When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use.
RetargetingJun 19, 2013 6:37 AM By Tim Parry
In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.
RetargetingJun 14, 2013 11:30 AM By Erin Lynch
When it comes to reaching the anytime consumer, email seems to be the best bet for marketers. But how many of those emails are actually making a memorable impact on your shopper?
RetargetingJun 12, 2013 10:40 AM By Sheridan Orr
Today’s busy consumer, caught in a whirlwind of information, has little patience for such a convoluted purchase path. Instead, they want their search to yield exactly the information they need.
RetargetingMay 09, 2013 3:49 PM By Erin Lynch
More than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites, according to a recent survey. The survey found that shoppers gravitate towards retail locations that offer customized shopping experiences.