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RetargetingDec 31, 2012 11:09 PM By Michael Briggs
Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.
RetargetingDec 28, 2012 10:39 PM By MCM staff
Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.
RetargetingDec 17, 2012 11:29 PM By Eric Bosco
This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.
RetargetingAug 11, 2012 6:34 PM By Al Pascale
As you dive into the analytics, you notice that there are too many potential customers abandoning their shopping carts. There are ways you can take to drive up sales and significantly reduce shopping cart abandonment. Here are seven steps that we recommend to our clients that have been proven to work.
RetargetingMay 15, 2012 1:28 AM By Jess Beldner
How Rosetta helped Helzberg Diamonds use a multichannel approach to drive a winning holiday campaign.
RetargetingApr 03, 2012 6:01 AM By Fred Lizza
To some merchants, shopping cart abandonment may be perceived as simply one of the risks when operating an online business. However, as competition continues to grow and customers become savvier, businesses should take proactive measures to attract and retain customers, and provide a unique online experience to decrease shopping cart abandonment rates. In order to do so, here are a few tips and strategies any merchant can use.
RetargetingFeb 24, 2012 2:24 AM By Angel Morales
With technology ever-changing and new products flooding the market on a daily basis, retailers need to step up their game and their sales strategies in order to stay ahead. Like most merchants, Footwear etc., a California-headquartered retailer that sells a large selection of shoe brands online and through nine stores, was struggling to turn browsers into buyers.
RetargetingDec 14, 2011 10:30 PM By Geoff Wolf
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
RetargetingNov 08, 2011 9:12 PM By MCM staff
Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.
RetargetingNov 02, 2011 9:30 PM By Ernie Schell
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The