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When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.
Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.
22 Tips for Remarketing With Banner Ads
The program for this live, two-day event (May 3-4 in New York City) was developed by the editors of Multichannel Merchant magazine. Content is focused on creative thinking and sharing ideas to drive multichannel selling success.
With marketing budgets tightening, savvy merchants need to focus on SEM to attract new customers and entice existing once to purchase again
You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we