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Email ARCHIVE

5 Winning Themes for Post-Purchase Emails  Mar 20, 2013 12:38 AM By Jim Davidson

The post-purchase phase as a lifecycle in itself. From submitting the order to actually using the product, there are many opportunities for you to engage the customer to ensure there are no issues, encourage a repeat purchase and establish the foundation for long-term engagement. Here’s a look at 5 post-purchase email themes that can help you maximize this period for the customer.

Trigger Message Volume Rose in Fourth Quarter  Mar 18, 2013 4:38 PM By Daniela Forte

Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.

Wealthy Consumers Wary of Surrendering Personal Data Online and In-Store  Mar 12, 2013 3:39 PM By Daniela Forte

Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.

Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:25 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Executive Summary: How to Improve your Email Marketing  Mar 12, 2013 11:23 AM By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience

Talking Email With Angel Morales and Kristen Weaver  Mar 08, 2013 10:38 AM By MCM staff

Kristen Weaver of Shoe Carnival and Angel Morales of SmarterRemarketer talk about email marketing during a break at eTail West 2013. Weaver talks about how Shoe Carnival saw 29% of its email marketing revenues come via retargeting. Morales says that the more things change (targeted email messages), the more things stay the same for email marketers (batch and blast is not dead). He also explains why merchants, at the least, need mobile landing pages to help capture all those consumers checking their email messages on their smartphones.

Batch-and-blast Email Marketing is Not Dead  Mar 08, 2013 10:29 AM By Tim Parry

Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.

Collecting Email Addresses at POS Can be a Struggle  Mar 08, 2013 9:28 AM By MCM staff

Scott Cohn of Chinese Laundry talks with Tim Parry of Multichannel Merchant at eTail West 2013. Cohn talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.

Legally Gathering Emails at the POS  Mar 06, 2013 7:40 PM By MCM staff

In this video taken at eTail West 2013, Scott Cohn of Chinese Laundry, formerly of Bakers Shoes, talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.

Trigger Emails are Good, Batch and Blast is Bad  Mar 04, 2013 5:41 PM By MCM staff

Joe Devine of Listrak sits down with Tim Parry of Multichannel Merchant during eTail West 2013. In this video, Devine talks about certain trigger email messaging that seems to be forgotten by email marketers, the need to make ecommerce landing pages ready for consumers on the go, and why batch-and-blast is not dead.






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