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Email ARCHIVE

Collecting Email Addresses at POS Can be a Struggle  Mar 08, 2013 9:28 AM By MCM staff

Scott Cohn of Chinese Laundry talks with Tim Parry of Multichannel Merchant at eTail West 2013. Cohn talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.

Legally Gathering Emails at the POS  Mar 06, 2013 7:40 PM By MCM staff

In this video taken at eTail West 2013, Scott Cohn of Chinese Laundry, formerly of Bakers Shoes, talks about the issues merchants with bricks-and-mortar locations face when they want to capture their customer’s email address. Not only are there personnel issues to deal with, but legal ramifications as well.

Trigger Emails are Good, Batch and Blast is Bad  Mar 04, 2013 5:41 PM By MCM staff

Joe Devine of Listrak sits down with Tim Parry of Multichannel Merchant during eTail West 2013. In this video, Devine talks about certain trigger email messaging that seems to be forgotten by email marketers, the need to make ecommerce landing pages ready for consumers on the go, and why batch-and-blast is not dead.

How to Optimize Customer Service Across Touchpoints  Mar 04, 2013 4:18 PM By Ken Burke

Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty

Making the Most of your Post-purchase Emails  Mar 01, 2013 11:57 AM By Jim Davidson

You spend a lot of time trying to get shoppers to buy. You probably also deliver orders to customers in a timely fashion. As I’m preparing for my “Begin with the Buy: Enriching & Evolving the Post-Purchase Experience” webinar with Multichannel Merchant, it’s becoming clear that the gap between the customer submitting their order and receiving your product is a severely underutilized phase of engagement.

Growing Your Business with Order Management in the Cloud  Feb 26, 2013 8:36 AM By Fred Lizza

Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.

Amazon’s Customer Q&A Is Social Commerce Done Right  Feb 25, 2013 8:56 AM By George Eberstadt

Amazon now offers true social Q&A on most of their product pages. Amazon is not the first to introduce this, like they were with customer reviews. But this is why they have leapfrogged the competition with a beautiful execution of the concept.

Don’t Overlook Bing for Videos  Feb 20, 2013 12:28 PM By Dr. Melody King

The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.

Mobile Is Part of A Multichannel Strategy  Feb 20, 2013 9:39 AM By Daniela Forte

Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.

USPS Gears Up for 2013 Mailing Promotions  Feb 19, 2013 12:47 PM By Erin Lynch

For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.






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