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As brand marketers place more time and effort into making their email marketing communications more effective, the importance of getting as close as possible to a 1:1 connection with consumers becomes readily apparent.
Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.
What was once considered an old marketing tactic has now become hip again. When it comes to mobile retargeting, take a look at AOL and you will find it’s all about persistence.
Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.
Fraud is a major focus for today’s retailers. Not only will it affect your company’s bottom line, but if not handled correctly, can impact your customer’s trust in your brand.
The post-purchase phase as a lifecycle in itself. From submitting the order to actually using the product, there are many opportunities for you to engage the customer to ensure there are no issues, encourage a repeat purchase and establish the foundation for long-term engagement. Here’s a look at 5 post-purchase email themes that can help you maximize this period for the customer.
Trigger messages volume continues to rise seeing an increase of 73% over Q4 2011, according to a recent report by Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance and Email Institute, the Epsilon-powered email best practices destination.
Sharing personal data about yourself without knowing where it goes can be scary. Affluent consumers are hesitant in surrendering personal information when making purchases online or in-store. The Luxury Institute surveyed U.S. consumers with a minimum household income of $150,000 about their attitudes on privacy and experiences.
by David Fish
Posted 3 days ago
by Curt Barry
Posted 4 days ago