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6 Contingency Planning Lessons Learned from Superstorm Sandy  Jan 07, 2013 10:57 PM By Elisa Berger, Ph.D.

Every merchant and supplier to merchants needs to customize a continuity plan based upon their specific needs. The one thing that all plans must have in common is periodic testing to ensure business runs smoothly when enacted. While it will be stressful during the event itself, coming through successfully will demonstrate to your clients that you are the right partner.

Windsor Circle, Inc. Closes $1 Million+ Series A Funding  Jan 06, 2013 3:48 PM By MCM staff

RTP-based Triangle Angel Partners (TAP) was the newest funding group to join existing investors, including Idea Fund Partners and Bruce Boehm, formerly of US Venture Partners, in Windsor Circle’s Series A funding round, which includes $685,000 of funds recently raised, plus the conversion of a Convertible Note of $405,000.

Snapfish Catalog Drives Web Sales and Traffic  Jan 04, 2013 9:20 PM By Tim Parry

Old-school catalogers can learn a few lessons from an ecommerce pure-play’s annual holiday-season venture into print. Here are three key takeaways from this blog post about online photo printing and photo products seller Snapfish’s holiday catalog, written by Bill LaPierre for Datamann’s blog.

Macy’s JCP Fight Over Martha Stewart Going to Trial  Jan 04, 2013 2:16 AM By Erin Lynch

A trial date has been set between the battle of exclusive rights over selling Martha Stewart Living Omnichannel products between J.C. Penney and Macy

CoffeeTable Sees Major Rewards with Loyalty Program  Jan 04, 2013 1:21 AM By Erin Lynch

Offering a loyalty program for consumers who shop with you online or in a traditional store is not the only way to engage with your customers and gain additional sales. It can also happen when shoppers visit your site through apps. Take a look at how some companies gained a boost in conversions after taking part in a loyalty program with the CoffeeTable app.

Gap Acquires Specialty Retailer INTERMIX for $130 Million  Jan 03, 2013 11:41 PM By Erin Lynch

Gap has announced that it has acquired INTERMIX, a multi-brand retailer, for $130 million. Gap hopes the new addition to its portfolio will help them compete in the luxury market.

NRF Welcomes Fiscal Cliff Agreement  Jan 02, 2013 8:33 PM By Erin Lynch

As the White House and Congress reach an agreement to stop the nation from falling off the fiscal cliff, the National Retail Federation cautions that more needs to be done in order to protect consumers and businesses.

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

Best Buy Swaps Email Out for Live Chat  Dec 22, 2012 12:10 AM By Erin Lynch

Best Buy has removed the email contact from its customer service page. The company says the decision was based on consumer feedback, but others feel like it was based on poor performance.

USPS & 1-800-Flowers Play Same-Day Santa in San Fran  Dec 21, 2012 1:04 AM By Erin Lynch

Just in time for Christmas, the U.S. Postal Service is teaming up with 1-800-Flowers in San Francisco to offer same-day delivery services. The test fulfillment option should run for about a year in the city, but the postal service is confident it could bring the fast shipping option to other metro areas.






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