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You spend a lot of time trying to get shoppers to buy. You probably also deliver orders to customers in a timely fashion. As I’m preparing for my “Begin with the Buy: Enriching & Evolving the Post-Purchase Experience” webinar with Multichannel Merchant, it’s becoming clear that the gap between the customer submitting their order and receiving your product is a severely underutilized phase of engagement.
Growing a multichannel retail business with order management in the cloud means having important details about the business such as customer orders, fulfillment requests and inventory levels available in real-time as the information is no longer stuck in the back office. SMBs who leverage the cloud gain actionable insight into the details of their business. For small retailers, this insight translates to growth and increased efficiencies, positioning their business to capitalize on opportunity.
Amazon now offers true social Q&A on most of their product pages. Amazon is not the first to introduce this, like they were with customer reviews. But this is why they have leapfrogged the competition with a beautiful execution of the concept.
The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.
Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.
In an attempt to close the gap between private-sector rivals FedEx and UPS, The U.S. Postal Service is seeking advice on how to create a new, high-technology system for routing mail and packages. The financially struggling USPS said it wants a “dynamic routing” strategy that can help it offer new products that could boost revenue such as same-day delivery and pickups at retail locations.
Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”
Under the new United States Post Office plan announced on February 6, catalogs and other forms of mail will no longer be delivered on Saturdays. Direct-to-customer merchants who mail catalogs told Multichannel Merchant they are fine with the United States Postal Service’s 5-day delivery plan, which is scheduled to go into effect the week of Aug. 5.
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