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Mobile is not a single channel for marketers, it involves email, web, social media, direct messaging and location-based marketing, said Blair Reeves Product Marketing Manager for IBM during a recent webinar.
For the third year in a row, the U.S. Postal service is offering special promotions encouraging direct mailers to use mobile technology, such as QR codes, on its mail pieces and in return mailers will receive a 2% discount on postage.
In an attempt to close the gap between private-sector rivals FedEx and UPS, The U.S. Postal Service is seeking advice on how to create a new, high-technology system for routing mail and packages. The financially struggling USPS said it wants a “dynamic routing” strategy that can help it offer new products that could boost revenue such as same-day delivery and pickups at retail locations.
Google has made two announcements in February that leads to speculation that it will try to make Google Shopping a cross-device comparison shopping engine and a full-fledged ecommerce marketplace. The first involves enhanced AdWords campaigns, the second the acquisition of ecommerce data firm Channel Intelligence. See why this may mean a move to the marketplaces for Google Shopping.
Channel Intelligence, an ecommerce data service company, announced on its blog that they have been acquired by Google for $125 million. According to Mashable, the deal “is part of an ongoing effort to improve on the Google Shopping experience” and could “provide sellers with better tools to manage and market their products across the web.”
Under the new United States Post Office plan announced on February 6, catalogs and other forms of mail will no longer be delivered on Saturdays. Direct-to-customer merchants who mail catalogs told Multichannel Merchant they are fine with the United States Postal Service’s 5-day delivery plan, which is scheduled to go into effect the week of Aug. 5.
After teaming up with Kenshoo Social, a social marketing platform, to create an integrated Facebook marketing campaign, online retailer, Zappos, generated approximately 85,000 visits to its website in just two months.
Shipping charges, concerns about security and a lengthy purchasing are the three factors most likely to make consumers abandon online purchases, according to a new study by ecommerce software and services specialist Postcode Anywhere. But rest easy, there is a simple fix.
Using the excitement of special occasions, businesses from any industry can achieve boosts in revenue throughout the year, and help your business grow long-term with each boost you generate. Here’s how PostcardMania generated $120,000+ off a Valentine’s Day mailing to 500 people in 2012.
While your subscribers are not likely reading your emails in this fashion, it’s important to consider the story your brand tells in the inbox. This is especially true during times of the year when your email volume spikes. Here are some central storytelling themes you can use to help shape the narrative of your email program.