Email ARCHIVE

NRF Says Return Fraud Could Cost Retailers $2.9 Billion This Holiday Season  Dec 06, 2012 12:32 AM By Erin Lynch

The National Retail Federation is estimating that billions of dollars will be lost this year by merchants dealing with return fraud. Although nearly $3 billion will be lost over the holidays, the NRF is reporting that several merchants return policies will remain unchanged this holiday.

3 Ways to Merchandise via Site Search  Dec 04, 2012 8:22 PM By Terry Costa

Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.

Improve Conversions by Enhancing Product Videos  Dec 04, 2012 7:20 PM By Dr. Melody King

When it comes to product videos, it cannot be a

Small Business Saturday Not Big for Ecommerce  Dec 03, 2012 10:28 PM By MCM staff

According to the National Federation of Independent Business, shoppers shelled out $5.5 billion with independent merchant stores on Small Business Saturday. Although some retailers reaped the benefits, many online retailers are wondering when they will feel the trickle down effects of the new shopping holiday.

Special Delivery  Dec 01, 2012 11:30 AM By Erin Lynch

Retailers are finding that when they implement ship-from-store capabilities in the traditional brick-and-mortar store, they are able to fulfill orders that otherwise may have been lost. Here is a look at how Nordstrom, Toys R Us and Macy’s are doing it.

How to Design Email for Mobile Users  Dec 01, 2012 10:30 AM By MCM staff

If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.

How Cross Channel is Crossing Over  Dec 01, 2012 10:30 AM By MCM staff

Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It

Godiva Shares Its Secrets to a Successful Loyalty Program  Nov 30, 2012 2:20 AM By Erin Lynch

Attraction, retention and conversion should be your main focus when creating a loyalty program for your customers. During a recent webinar with Demandware, Godiva discussed some of its successful loyalty programs this year and reasons why you need to get in on the game today.

Mobile Shopping at EMS a Breeze  Nov 27, 2012 3:24 AM By Erin Lynch

EMS did not skip a beat with its Cyber Monday ready mobile page. It was fast, the fonts, colors and graphics all stuck out, and it was very easy to navigate through.

Petco Poses Problems for Mobile Shopping  Nov 27, 2012 1:52 AM By Erin Lynch

When I did find an item I wanted and placed it in my cart, the purchase options included pop-ups, which were nearly impossible to close with your finger. Once those hurdles were passed, the site completely crashed at about 3:30 p.m. Eastern on Cyber Monday, after entering my personal information.






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