One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
A new survey from Deloitte has found that retailers can expect to see a surge in the use of social media and smartphones when making sales this holiday season.
Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.
The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.
Thanks largely to its chief operating officer, Stony Creek Brands survived Superstorm Sandy through precise preparation and team execution.
NBC and American Express announced in a press release that the two have joined forces to create a content-to-commerce program allowing consumers to purchase products inspired by NBC programs directly from a mobile device.
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.
Hurricane Sandy has halted all online transactions at Flaghouse, a supplier of physical education, recreation, and therapy goods to professionals, since power has been knocked out at its Hasbrouck Heights, N.J. office.
As much of the East Coast seeks to recover from the devastation of Hurricane Sandy, the storm’s wake could have a significant impact on inbound freight as Black Friday looms less than a month away.