As more and more retailers push up their holiday shopping hours from Black Friday to Thanksgiving Day, employees are firing back with protests and petitions. Although opening stores earlier can mean an increase in sales, retailers consider it can also be a source of anger for employees.
Free shipping is a great way for small retailers to attract new and repeat customers, and ensure that they enjoy strong sales during the holidays and throughout the year. But when some retailers pulled back on free shipping deals, average order values declined and they experienced negative growth versus a year ago. Here’s why free shipping will help you compete with the big box retailers this holiday season.
Wayfair.com, an online retailer of home goods, has doubled its warehouse space in anticipation of the all important Black Friday/Cyber Monday holiday shopping weekend. Find out why Wayfair.com needs the extra warehouse space and how the company has grown in the past year.
How do you create the perfect cart abandonment email for your customers? In this infographic, the folks at SalesCycle show you how to get it done in just three steps.
The National Retail Federation is urging President Barack Obama and Congress to fix the impending fiscal cliff before Thanksgiving fearing that tax hikes and spending cuts will affect consumer confidence for the holiday shopping season.
One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.
A new survey from Deloitte has found that retailers can expect to see a surge in the use of social media and smartphones when making sales this holiday season.
Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.
The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.
Thanks largely to its chief operating officer, Stony Creek Brands survived Superstorm Sandy through precise preparation and team execution.