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Email ARCHIVE

Surveys Show Conflicting Black Friday and Cyber Monday Projections  Nov 21, 2012 9:46 PM By MCM staff

As Black Friday and Cyber Monday shopping surveys roll across the wires, it

How to Combat Showrooming in Your Store  Nov 20, 2012 9:16 PM By Erin Lynch

Like it or not, showrooming is happening and it is here to stay but that doesn

Why Your Email Marketing Needs Power-Packed Data  Nov 20, 2012 1:08 AM By Jim Davidson

Email presents many opportunities to speak directly to your customers. And since marketers have been at it for a while, it also offers ease of entry. But here’s why email

Macy’s Under Pressure to Dump Trump  Nov 19, 2012 9:28 PM By Erin Lynch

What do you do when over a half a million people petition your store demanding the removal of the Donald Trump brand from your store because of

Retailers Facing Backlash from Workers Over Holiday Hours  Nov 16, 2012 10:17 PM By Erin Lynch

As more and more retailers push up their holiday shopping hours from Black Friday to Thanksgiving Day, employees are firing back with protests and petitions. Although opening stores earlier can mean an increase in sales, retailers consider it can also be a source of anger for employees.

Using Free Shipping to Compete with Big Box Retailers  Nov 16, 2012 7:56 PM By Fred Lizza

Free shipping is a great way for small retailers to attract new and repeat customers, and ensure that they enjoy strong sales during the holidays and throughout the year. But when some retailers pulled back on free shipping deals, average order values declined and they experienced negative growth versus a year ago. Here’s why free shipping will help you compete with the big box retailers this holiday season.

Wayfair.com Doubles Warehouse Space for Black Friday and Cyber Monday  Nov 16, 2012 6:59 PM By Jim Tierney

Wayfair.com, an online retailer of home goods, has doubled its warehouse space in anticipation of the all important Black Friday/Cyber Monday holiday shopping weekend. Find out why Wayfair.com needs the extra warehouse space and how the company has grown in the past year.

How to Execute The Perfect Cart Abandonment Email  Nov 15, 2012 11:56 PM By MCM staff

How do you create the perfect cart abandonment email for your customers? In this infographic, the folks at SalesCycle show you how to get it done in just three steps.

NRF Urges President to Act Now on Fiscal Cliff  Nov 15, 2012 11:56 PM By Erin Lynch

The National Retail Federation is urging President Barack Obama and Congress to fix the impending fiscal cliff before Thanksgiving fearing that tax hikes and spending cuts will affect consumer confidence for the holiday shopping season.

3 Triggers to Boost Your Email Marketing  Nov 13, 2012 6:36 PM By Ken Burke

One way to get more mileage out of your email outreach is to improve event-based email marketing. As with personalization and segmentation, even if your resources are limited you can start with a these three types of triggers.






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