Email ARCHIVE

5 Tips for a Successful Email Marketing Campaign  Jun 22, 2012 1:17 AM By Erin Lynch

Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.

Innovative Email Strategies: Bulletproofing and Bake-offs  Sep 26, 2011 8:04 PM By Melissa Dowling

When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men

Major missed opportunities  Apr 01, 2011 9:30 PM By MCM staff

DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other

Take Action on Inactive E-mail Segments  Aug 20, 2009 9:34 PM By MCM staff

No matter how great your acquisition strategy, it

Keeping your co-reg clean  Jul 01, 2008 9:30 PM By Ken Magill

Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But

Maintain your good name  Apr 01, 2008 9:30 PM By Ken Magill

Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.

E-mail Lists Are Not Overpriced  Mar 17, 2008 11:38 PM By Craig Swerdloff

Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.

Oh, behave!  Mar 01, 2008 10:30 PM By MCM staff

In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers

Building up your e-mail file  Feb 01, 2008 10:30 PM By Ken Magill

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics

The New Conversion Tool: Triggered E-Mails  Jan 14, 2008 11:33 PM By Shari Altman

It






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