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Email ARCHIVE

How to Improve Your Email Marketing with Better Segmentation  Nov 12, 2012 10:45 PM By Daryl Logullo

Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.

5 Tips to Improve Holiday Shipping Efficiency  Nov 12, 2012 10:26 PM By Jason Hodges

The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.

Stony Creek Brands COO Guiding Light Through Superstorm Sandy  Nov 08, 2012 7:26 PM By Jim Tierney

Thanks largely to its chief operating officer, Stony Creek Brands survived Superstorm Sandy through precise preparation and team execution.

NBC Gets Into Interactive Mcommerce Business  Nov 07, 2012 11:30 PM By Erin Lynch

NBC and American Express announced in a press release that the two have joined forces to create a content-to-commerce program allowing consumers to purchase products inspired by NBC programs directly from a mobile device.

Birthday in a Box Offices Flooded by Sandy  Nov 07, 2012 9:23 PM By Erin Lynch

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Oriental Trading CEO Says Berkshire Hathaway Deal Is Right Fit  Nov 05, 2012 9:00 PM By Jim Tierney

Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.

Flaghouse’s New Jersey Office Offline after Sandy  Nov 03, 2012 12:10 AM By Erin Lynch

Hurricane Sandy has halted all online transactions at Flaghouse, a supplier of physical education, recreation, and therapy goods to professionals, since power has been knocked out at its Hasbrouck Heights, N.J. office.

Inbound Freight Could Be Affected by Hurricane Sandy  Nov 01, 2012 12:41 AM By Jim Tierney

As much of the East Coast seeks to recover from the devastation of Hurricane Sandy, the storm’s wake could have a significant impact on inbound freight as Black Friday looms less than a month away.

Henry Schein Keeps Hotline Open for Clients Affected by Sandy  Oct 31, 2012 11:15 PM By Erin Lynch

Health care product and service provider, Henry Schein, Inc., said it will continue to run its disaster relief hotline for its customers facing operational, logistical, or financial issues as a result of Hurricane Sandy that walloped the East Coast, according to a press release.

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.






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