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Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.
The 2012 holiday season is fast approaching, and what better way to prepare than to get your shipping processes in tip top shape. Making a few changes now can pay dividends during your peak season, helping you meet marketplace shipping requirements, ensuring that your packages arrive on time, and maybe giving you a few extra hours of sleep each night.
Thanks largely to its chief operating officer, Stony Creek Brands survived Superstorm Sandy through precise preparation and team execution.
NBC and American Express announced in a press release that the two have joined forces to create a content-to-commerce program allowing consumers to purchase products inspired by NBC programs directly from a mobile device.
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, announced Friday it had acquired Omaha, NE-based gifts and novelties merchant Oriental Trading Co. in an all cash deal for an undisclosed sum. The deal is expected to close by the end of November.
Hurricane Sandy has halted all online transactions at Flaghouse, a supplier of physical education, recreation, and therapy goods to professionals, since power has been knocked out at its Hasbrouck Heights, N.J. office.
As much of the East Coast seeks to recover from the devastation of Hurricane Sandy, the storm’s wake could have a significant impact on inbound freight as Black Friday looms less than a month away.
Health care product and service provider, Henry Schein, Inc., said it will continue to run its disaster relief hotline for its customers facing operational, logistical, or financial issues as a result of Hurricane Sandy that walloped the East Coast, according to a press release.
While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.
by George Chang
Posted 11 hours ago
Posted 12 hours ago