Email ARCHIVE

When less equals More  Jan 01, 2008 10:30 PM By MCM staff

At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,

How to Increase Value in Credit Card Transaction Data  Dec 18, 2007 1:53 AM By Denise Hopkins

Nearly one in three consumer purchases in the U.S. is made with a payment card

The Hunt for E-mail Relevance  Dec 18, 2007 1:42 AM By John Rohloff

The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.

And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers

Oh, No: It’s Those Dwindling Keycode Collection Rates  Dec 18, 2007 1:14 AM By MCM staff

1997. Ten years ago. It seems like only yesterday. Seinfeld was still producing new episodes. The U.S. dollar was actually stronger than the euro. (Wait, what

No Sweat: The Benefits of Triggered E-mail  Dec 10, 2007 9:11 PM By Shari Altman

E-mail is easy on the budget. But are you taking full advantage of it?

Are you, for example, sending triggered messages

Sign me up  Nov 01, 2007 9:30 PM By Ken Magill

Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.

Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.

E-conundrum  Oct 01, 2007 9:30 PM By Ken Magill

Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.

The Pitfalls of E-mail Marketing  Sep 10, 2007 9:40 PM By MCM staff

When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?

Call it E-RFM  Aug 01, 2007 9:30 PM By Ken Magill

Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s

Bounce-proof Your E-mail Lists  Jun 04, 2007 8:29 PM By MCM staff

Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.






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