Email ARCHIVE

Hurricane Sandy Disrupts Delivery Service on East Coast  Oct 30, 2012 1:58 AM By Jim Tierney

As Hurricane Sandy slammed the East Coast today, affecting about 50 million people from the Mid-Atlantic states to Canada, the country’s major shipping companies incurred interruptions to some of its delivery areas.

USPS Announces 2013 Mailing Promotions  Oct 29, 2012 10:15 PM By Jim Tierney

The U.S. Postal Service has released its promotions calendar for 2013

Responsive Web Design Will Be Expected On All Devices  Sep 15, 2012 1:17 AM By Manish Chowdhary

Today

5 Tips for a Successful Email Marketing Campaign  Jun 22, 2012 1:17 AM By Erin Lynch

Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.

Innovative Email Strategies: Bulletproofing and Bake-offs  Sep 26, 2011 8:04 PM By Melissa Dowling

When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men

Major missed opportunities  Apr 01, 2011 9:30 PM By MCM staff

DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other

Take Action on Inactive E-mail Segments  Aug 20, 2009 9:34 PM By MCM staff

No matter how great your acquisition strategy, it

Keeping your co-reg clean  Jul 01, 2008 9:30 PM By Ken Magill

Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But

Maintain your good name  Apr 01, 2008 9:30 PM By Ken Magill

Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.

E-mail Lists Are Not Overpriced  Mar 17, 2008 11:38 PM By Craig Swerdloff

Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.






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