As Hurricane Sandy slammed the East Coast today, affecting about 50 million people from the Mid-Atlantic states to Canada, the country’s major shipping companies incurred interruptions to some of its delivery areas.
The U.S. Postal Service has released its promotions calendar for 2013
Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
No matter how great your acquisition strategy, it
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But
Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.