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Email ARCHIVE

How to Select Your Next Email Service Provider  Feb 04, 2015 3:07 PM By Tim Parry

Choosing an email service provider is not a simple task. That’s not just because there are a large number of EPSs to choose from but also because you also need to choose what functions, services, bells and whistles are best for your organization’s needs.

3 Ways to Let Love Rule … In the Inbox  Feb 02, 2015 10:46 AM By Jim Davidson

With Valentine’s Day approaching, how are you sharing some love with your subscribers? Here are three ways to show them what you have done for them lately.

Email Marketing Compliance is Ever Changing  Jan 15, 2015 2:55 PM By James Koons

With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.

Proven Email Marketing Strategies to Recover Abandoned Carts  Dec 26, 2014 2:36 PM By Katey Ferenzi

According to most estimates, industry wide roughly 7 of 10 ecommerce shoppers abandon their carts prior to completing a transaction for reasons ranging from purchase friction. So how then can merchants get customers to take a second look?

5 Email Marketing Predictions for 2015  Dec 22, 2014 10:32 AM By Brennan Carlson

2014 was the year of big data and omnichannel, but digital marketers will need to move beyond these over-hyped trends and embrace change to stay on top in 2015. Here are five predictions that I think will shape email marketing over the next year.

Emailing Canada: Truths and Myths  Dec 09, 2014 1:54 PM By Patrick Gorman

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

When Cyber Monday Becomes Cyber Sunday  Nov 30, 2014 9:51 AM By Tim Parry

A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.

The Top 10 Holiday Email Marketing Tips  Nov 21, 2014 12:13 PM By Aaron Beach

With the holidays around the corner the stakes for retailers have never been higher. See how to use these top 10 email marketing campaign tips to the holiday season.

Happy Birthday to Me: Gifts in My Inbox  Nov 17, 2014 11:34 AM By Ross Kramer

Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.






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