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Email ARCHIVE

Keeping your co-reg clean  Jul 01, 2008 9:30 PM By Ken Magill

Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But

Maintain your good name  Apr 01, 2008 9:30 PM By Ken Magill

Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.

E-mail Lists Are Not Overpriced  Mar 17, 2008 11:38 PM By Craig Swerdloff

Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.

Oh, behave!  Mar 01, 2008 10:30 PM By MCM staff

In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers

Building up your e-mail file  Feb 01, 2008 10:30 PM By Ken Magill

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics

The New Conversion Tool: Triggered E-Mails  Jan 14, 2008 11:33 PM By Shari Altman

It

When less equals More  Jan 01, 2008 10:30 PM By MCM staff

At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,

How to Increase Value in Credit Card Transaction Data  Dec 18, 2007 1:53 AM By Denise Hopkins

Nearly one in three consumer purchases in the U.S. is made with a payment card

The Hunt for E-mail Relevance  Dec 18, 2007 1:42 AM By John Rohloff

The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.

And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers

Oh, No: It’s Those Dwindling Keycode Collection Rates  Dec 18, 2007 1:14 AM By MCM staff

1997. Ten years ago. It seems like only yesterday. Seinfeld was still producing new episodes. The U.S. dollar was actually stronger than the euro. (Wait, what






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