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While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.
Doug Smith, vice president of operations at Shepler
How closely are you looking into the keywords you are using when creating copy for search optimization? According to a Marin Software whitepaper, etailers should make that a top priority since doing so could help avoid a
As Hurricane Sandy slammed the East Coast today, affecting about 50 million people from the Mid-Atlantic states to Canada, the country’s major shipping companies incurred interruptions to some of its delivery areas.
The U.S. Postal Service has released its promotions calendar for 2013
Consumer’s inboxes are constantly bombarded with emails from retailers on a daily – if not hourly – basis. Here are five tips to help make sure that your email marketing campaign stands out.
When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men
DIRECT MERCHANTS, PARTICULARLY THOSE WITH ROOTS IN THE CATALOG CHANNEL, aren’t exactly known for being among the first to embrace ecommerce and other
No matter how great your acquisition strategy, it