Email ARCHIVE

Marketers Not Integrating E-mail: Survey  Jan 18, 2007 1:46 AM By Ken Magill

(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don

Unleashing the Potential of Transactional E-mail Messages  Jan 08, 2007 10:47 PM By Arthur Sweetser

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.

Today most are focused on optimizing their e-mail marketing efforts. But many don

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

Mailing Inactive E-mail Addresses Can Be Big Trouble  Jan 03, 2007 9:27 PM By Ken Magill

(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.

Bass Pro E-mail Conversions Skyrocket with Reviews, Browse-Based Offers  Dec 21, 2006 4:22 AM By Ken Magill

(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,

Merchants Risk Holiday Crashes–Because They’re Cheap!  Dec 13, 2006 7:50 PM By Ken Magill

(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–

E-mail Marketers Showing Holiday Restraint  Dec 06, 2006 8:24 PM By Ken Magill

(Magilla Marketing) As the volume of holiday print catalogs threatens to break the backs of America

E-mailers Starving for Customer Data  Dec 06, 2006 8:16 PM By Ken Magill

(Magilla Marketing) Ten years after embracing permission-based list building

Holiday E-mail Volume Up, But Campaign Sizes Down  Nov 29, 2006 9:28 PM By Ken Magill

(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller

Your List Is in Danger of Being Poisoned  Nov 21, 2006 9:50 PM By Ken Magill

(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.






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