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Email ARCHIVE

The Pitfalls of E-mail Marketing  Sep 10, 2007 9:40 PM By MCM staff

When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?

Call it E-RFM  Aug 01, 2007 9:30 PM By Ken Magill

Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s

Bounce-proof Your E-mail Lists  Jun 04, 2007 8:29 PM By MCM staff

Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.

Authentic Confusion: Clarifying E-mail Authentication  Jun 01, 2007 9:30 PM By Ken Magill

Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and

Those Images May Get Your E-mailed Blocked  Jun 01, 2007 1:34 AM By Ken Magill

Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.

Why Only Desperate Slobs E-Mail Their Whole List  May 10, 2007 11:16 PM By Ken Magill

(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Everybody Jumps on the Metrics Bandwagon  Apr 19, 2007 7:17 PM By Ken Magill

(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.

Live from AOTA 07: Microsoft Says Sender ID Helps Vs. Spam  Apr 19, 2007 6:55 PM By Ken Magill

Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.

Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals  Apr 11, 2007 8:57 PM By John Rizzi

Behavioral data are just what they seem

Avoid the Postal Hike Blues with E-mail Appending  Apr 02, 2007 9:38 PM By Austin C. Bliss

Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers.






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