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Email ARCHIVE

Live from AOTA 07: Microsoft Says Sender ID Helps Vs. Spam  Apr 19, 2007 6:55 PM By Ken Magill

Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.

Four Ways to Use Behavioral Data in E-mail to Reach Your Marketing Goals  Apr 11, 2007 8:57 PM By John Rizzi

Behavioral data are just what they seem

Avoid the Postal Hike Blues with E-mail Appending  Apr 02, 2007 9:38 PM By Austin C. Bliss

Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers.

Getting Blocked? It’s Probably Not Your Content  Mar 02, 2007 1:40 AM By Ken Magill

(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.

White Paper: Getting Smart About Bounce Management  Feb 26, 2007 9:20 PM By MCM staff

When it comes to bounce data, many companies don

Prerequisites for Leveraging Transactional E-mail  Feb 20, 2007 9:00 PM By MCM staff

While transactional e-mail offers the highest open and clickthrough rates of any type of e-mail, Harte-Hanks in 2005 said that most companies continue to send plain-text e-mail with no branding or dynamic cross-sell offers.

Marketers Not Integrating E-mail: Survey  Jan 18, 2007 1:46 AM By Ken Magill

(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don

Unleashing the Potential of Transactional E-mail Messages  Jan 08, 2007 10:47 PM By Arthur Sweetser

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.

Today most are focused on optimizing their e-mail marketing efforts. But many don

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

Mailing Inactive E-mail Addresses Can Be Big Trouble  Jan 03, 2007 9:27 PM By Ken Magill

(Magilla Marketing) With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, housefile hygiene is taking on a new meaning, according to one expert.






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