If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
As the sages of Spinal Tap knew, it
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
Chicago–Different classes of e-mail are
Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.
Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.