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Email ARCHIVE

Sign me up  Nov 01, 2007 9:30 PM By Ken Magill

Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.

Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.

E-conundrum  Oct 01, 2007 9:30 PM By Ken Magill

Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.

The Pitfalls of E-mail Marketing  Sep 10, 2007 9:40 PM By MCM staff

When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What’s the difference?

Call it E-RFM  Aug 01, 2007 9:30 PM By Ken Magill

Recent developments in e-mail marketing are creating new possibilities for an old set of catalog metrics: recency, frequency and monetary value. Here’s

Bounce-proof Your E-mail Lists  Jun 04, 2007 8:29 PM By MCM staff

Thanks to error-ridden databases, privacy concerns, and excess spam, as well as the high turnover of e-mail addresses, many marketers are now finding they are losing e-mail addresses faster than they can gain them. Customer retention has reemerged as the key to profits.

Authentic Confusion: Clarifying E-mail Authentication  Jun 01, 2007 9:30 PM By Ken Magill

Get into a conversation of any length about e-mail authentication for example, which solution or solutions to adopt and why there are more than one and

Those Images May Get Your E-mailed Blocked  Jun 01, 2007 1:34 AM By Ken Magill

Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.

Why Only Desperate Slobs E-Mail Their Whole List  May 10, 2007 11:16 PM By Ken Magill

(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Everybody Jumps on the Metrics Bandwagon  Apr 19, 2007 7:17 PM By Ken Magill

(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.

Live from AOTA 07: Microsoft Says Sender ID Helps Vs. Spam  Apr 19, 2007 6:55 PM By Ken Magill

Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.






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