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Email ARCHIVE

Model E-mail Lists  Sep 25, 2006 6:33 PM By MCM staff

Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.

Your E-mail Drives More Responses Than You May Think  Aug 24, 2006 12:58 AM By Ken Magill

Al Gadbut believes you probably have no idea the volume of sales your outbound e-mail drives. And the CEO of e-mail database marketing services provider AcquireWeb claims that the more complex your product or service

B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI  Aug 16, 2006 11:41 PM By Ken Magill

The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

E-MAIL CREATIVE: What Works and What Doesn’t  Aug 01, 2006 9:30 PM By Ken Magill

Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put

Why E-mail CPA Deals Can Wreck Your Brand  Jul 19, 2006 10:14 PM By Ken Magill

(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned

E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization

Is Gmail Feeding Your Customers to the Competition?  Jun 28, 2006 3:21 AM By Ken Magill

An as-yet little-noticed aspect of Google

Marketers Losing Interest in AOL Addresses  Jun 22, 2006 12:30 AM By Ken Magill

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,

For E-mail Subject Lines, Tell Rather Than Sell  Jun 01, 2006 1:08 AM By MCM staff

As the sages of Spinal Tap knew, it

Washington Settles State’s First Can-Spam Suit  May 25, 2006 2:58 AM By Ken Magill

The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state






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