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Contrary to what many marketers believe, spammy-looking content is generally not the reason Internet service providers block incoming e-mail, according to a study from Lyris Technologies.
(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.
(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery.
Boston–Microsoft announced that its e-mail authentication scheme has helped it make a serious dent in the amount of spam reaching Windows Live Hotmail accounts.
Behavioral data are just what they seem
Postal rates are increasing in May, and smart marketers are insulating themselves from the hit by plunging headfirst into acquiring multichannel contact points for all of their customers.
(Magilla Marketing) Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.
When it comes to bounce data, many companies don
While transactional e-mail offers the highest open and clickthrough rates of any type of e-mail, Harte-Hanks in 2005 said that most companies continue to send plain-text e-mail with no branding or dynamic cross-sell offers.
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don