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Email ARCHIVE

Why E-mail CPA Deals Can Wreck Your Brand  Jul 19, 2006 10:14 PM By Ken Magill

(Magilla Marketing) Jane Kaiser is extremely wary of cost-per-action e-mail deals. As far as the president of New York-based online marketing consultancy Eclipse Direct Marketing is concerned

E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization

Is Gmail Feeding Your Customers to the Competition?  Jun 28, 2006 3:21 AM By Ken Magill

An as-yet little-noticed aspect of Google

Marketers Losing Interest in AOL Addresses  Jun 22, 2006 12:30 AM By Ken Magill

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,

For E-mail Subject Lines, Tell Rather Than Sell  Jun 01, 2006 1:08 AM By MCM staff

As the sages of Spinal Tap knew, it

Washington Settles State’s First Can-Spam Suit  May 25, 2006 2:58 AM By Ken Magill

The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state

Best, Worst Tactics for Growing E-mail Lists  May 10, 2006 4:42 PM By MCM staff

Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists

ACCM Show Daily: E-mail Critiques–Function Before Form  May 09, 2006 9:43 AM By Heather Retzlaff

Chicago–Yesterday

Inbox Providers Push the E-mail List-Hygiene Issue  May 04, 2006 3:34 AM By Ken Magill

Though e-mail

Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”  Apr 20, 2006 5:32 AM By Ken Magill

Chicago–Different classes of e-mail are






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