Email ARCHIVE

Live from Deliverability Bootcamp: 90% of E-mail Is Spam  Apr 19, 2006 6:35 PM By Ken Magill

Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.

Live from Deliverability Bootcamp: User Complaints Top ISP Spam Measurements  Apr 19, 2006 6:26 PM By Ken Magill

Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.

Implied Opt-In: A Useful Permission Marketing Tool or Spam?  Apr 19, 2006 3:32 AM By Page Duffy

By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.

State Kids’ No-E-Mail Bills Dead  Apr 05, 2006 12:01 AM By Ken Magill

The kids

One in Five Permission-Based E-mails Filtered: Return Path  Apr 04, 2006 11:54 PM By Ken Magill

An average of 20.5% of permission-based e-mails in the second half of 2005 either ended up in recipients

E-mail Metrics That Matter  Apr 01, 2006 10:30 PM By Ken Magill

What should you be measuring in your e-mail acquisition and retention campaigns? Click rates? Open rates? Revenue per e-mail? E-mail metrics have been

Referral Madness  Mar 01, 2006 10:30 PM By Ken Magill

As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive

The goods on Goodmail  Mar 01, 2006 10:30 PM By Tim Parry

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying

E-mail Executives Back AOL-Goodmail Deal  Feb 09, 2006 2:30 AM By Ken Magill

After an initial outcry over AOL

AOL-Goodmail Deal Called Money Grab  Feb 06, 2006 11:16 PM By Ken Magill

AOL






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